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会赚钱干嘛要找工作

2014-03-25    来源:fortune    【      美国外教 在线口语培训

作者: Chanelle Bessette

Peter Weijmarshausen grew up in the Netherlands. Even as a child he had an entrepreneurial spirit, and he always found ways to make money, building businesses such as a car washing service and lawn care for neighbors.
彼得•魏玛沙汉在荷兰长大。孩提时的魏玛沙汉就富有创业精神。他总是能想方设法赚钱,曾经创办公司为邻居提供洗车和草坪护理服务。

He loved coding and started playing with computers at a young age. When he went to study at the Technical University of Eindhoven, he studied applied physics and kept up his interest in computers. After the Internet emerged in the 1990s, Weijmarshausen began to join startup companies, fueled by his passion for open source software. That was especially true for 3-D modeling and, eventually, 3-D printing. "With 3-D printing, your imagination is your only limitation," Weijmarshausen said.
他喜欢编程,很小就开始玩电脑。后来他在埃因霍温科技大学(Technical University of Eindhoven)学习应用物理,期间依然对计算机热情不减。上世纪90年代,互联网出现之后,对开源程序充满热情的魏玛沙汉开始加入初创公司。尤其是3D建模和后来的3D打印领域。魏玛沙汉说:“有了3D打印,人们面临的唯一限制就是自己的想象力。”

He and his fellow co-founders began to build Shapeways -- an online 3-D printing marketplace -- in March 2007. People can make, buy, and sell 3-D printed products through the site, and Weijmarshausen's goal is to make it easy for people to create unique products. Weijmarshausen, 42, is based in New York. He spoke with Fortune.
2007年3月,他和其他几位联合创始人开始创建在线3D打印公司Shapeways。通过这个网站,人们可以制作、购买、出售3D打印产品。魏玛沙汉的目标是让人们更方便地创造独特的产品。42岁的魏玛沙汉现居住在纽约。他近期接受了《财富》杂志(Fortune)的专访。

1. What business or technology person do you admire most? Why?
1. 你最崇拜的商界或科技界人物是哪位?为什么?

One of the companies that jumps out at me is Amazon (AMZN). From what I can tell, they really put their customers in the center. They want to make a company that values their customers, and they don't have huge margins. What they do every time they have an improvement in their service that reduces their cost, they give all of that value back to their customers. They give the customer an ever-better value for their money.
我脑海里首先想到的一家公司是亚马逊(Amazon)。据我了解,这家公司是真正将客户放在第一位。他们希望打造一家重视客户价值的公司,而且他们并没有巨大的利润。他们每一次通过完善服务降低成本之后,都会把所产生的价值回馈给客户。他们在不断提升反馈给客户的价值。

That resonates well with me. That's how you can build a truly magnificent experience that is compelling for an enormous amount of people. It's not about making a few dollars quickly. It's about building a sustainable business that makes all of its customers happy and provides true value. If you do that, then, in the end, as a business you're also making money, lots of money. But it's first and foremost about the customer and getting them the most value. And of course the people that work with Jeff Bezos are supporting that vision. And in the beginning, a lot of people were very skeptical or cynical about it. But he's prevailed, and he's built an amazing company. That's quite something.
这让我产生了很大的共鸣。只有这样才能打造出真正迷人的体验,吸引海量的客户。创业的目的不应该为了迅速赚钱,而是要打造一家可持续的公司,让所有客户高兴,同时提供真正的价值。只要这样做,最终你的公司同样会赚很多钱。但重中之重是客户,是为他们提供最大的价值。当然,杰夫•贝佐斯的同事也支持公司的愿景。可在当初,许多人都对此深感怀疑,甚至冷眼相对。但贝佐斯最终取得胜利,成功建立了一家神奇的公司。这很了不起。

2. What technology sector excites you most?
2. 最让你兴奋的科技行业是什么?

It probably won't surprise you that I'll say 3-D printing. It has the ability to truly disrupt the way we think about products. Way back in the 1800s and before, products were made by hand. And then came along the industrial revolution where we had mass manufacturing. Mass manufacturing has given us a lot of really cool products, but they're all the same. What 3-D printing brings on top of mass manufacturing is the ability for the individual to get the exact product that they want and not just what is available.
如果我说是3D打印,你肯定不会感到意外。3D打印将完全颠覆我们考虑产品的方式。早在19世纪之前,产品都是纯手工制作。之后的工业革命带来了大规模生产。我们可以获得许多很了不起的产品,但它们全都千篇一律。而3D打印为大规模生产所带来的是,每个人都有能力制造出他们自己想要的产品,而不仅仅是商家提供的产品。

To me, that is such a compelling concept. It takes a while to really grasp because it's no longer big corporations that figure out what you might want by deciding what is the lowest common denominator and mass-producing it. No -- it's you who has an idea for what you want. Our job is to make it easy for you to express what you want, and then we'll make it for you at a reasonable price. Isn't that what it's all about? Not that you get pushed into buying certain things, but that you can decide what you want. Whether it's clothing or jewelry or gadgets, it doesn't really matter. The ability to truly influence the products that you get, that's the power that 3-D printing brings.
我认为,这是非常有吸引力的一个概念。理解这个概念需要一段时间,因为未来将不再是大公司决定大家想要什么,确定最能迎合大众口味的产品,然后进行大规模生产。想要什么样的产品,决定权在于消费者。我们的工作是让所有人能够更方便地表达自己想要的东西,然后我们以合理的价格为他们生产出来。就这么简单。大家不用再被迫购买某件东西,而是可以决定自己想要的产品。比如一件衣服,一套首饰,或一些小配件。3D打印给人们带来的是真正影响产品的能力。

3. Is business school necessary for entrepreneurs?
3. 创业者必须读商学院吗?

I didn't go to business school, and I think I'm a pretty good entrepreneur. I see a lot of entrepreneurs who didn't go to business school. I think maybe you aren't born an entrepreneur, but it's something that you start acting on early in life. Even as early as before 10 years old, it's like this freedom that people feel. Why would I get a job if I can start doing things in a smart way? I always found projects or opportunities to make money instead of jobs. It's a way of thinking that at some point you have to get, then you get better at it. As a company like Shapeways becomes bigger and bigger, you have to learn a few things. Like how do you advance and expand into marketing. Software engineering was already in my blood, and I studied applied physics, so I understood the technology really well. Business school can help you get the framework and context even better, but if you're open to learning, you can do it perfectly well without business school.
我没有读过商学院,但我自认为还算是一个不错的创业者。我认识许多没有上过商学院的创业者。在我看来,一个人或许并非天生的创业者,但创业者一定在很早的时候就从事这项事业。甚至有人早在10岁之前就有了创业的念头,它就像人们对自由的感受一样,是与天俱来的。既然我可以通过一种聪明的方式做些事情,为什么要去找工作呢?我总是能找到一些项目或机会来赚钱,因此我不必找工作。这是一种思维方式,某些时候,你必须先拥有它,之后经过自我训练,就能更好地驾驭它。随着一家公司,比如Shapeways,日益壮大,一个人需要学习很多东西。例如,如何进步,如何扩大市场等。软件工程已经成为我的一种本能,而且我学过应用物理,所以我对技术方面非常了解。商学院可以帮人们更好掌握框架和环境,但只要愿意学习,即便不去商学院也能做得很好。

4. What is the best advice you ever received?
4. 你获得过的最好建议是什么?

It's actually from my father. He said to me, "Pete, you should approach problems the way elephants can push over trees." Elephants are amazingly strong creatures. In India and Southeast Asia, they use elephants to push over trees. The elephant slowly walks toward the tree, and pushes his head against the tree until the tree cracks and it falls over. The elephant doesn't run into the tree, or they would have severe trauma problems. And so he walks and pushes and pushes and pushes until the tree cracks. That's the way you should approach problems. If you run into them, you will hurt yourself and it won't be solved. But if you slowly approach and then you analyze and push and push and push until the problem is solved, that's the successful way of doing it. It's a weird metaphor, but it actually works.
这条建议来自我的父亲。他对我说:“彼得,你应该像大象推倒大树一样去解决问题。”大象非常强壮。在印度和东南亚,人们用大象来推倒大树。大象会缓慢走到大树前面,用头去顶树干,直到树干断裂倒下。大象不会猛地撞向大树,因为这样它们自己会受到严重伤害。所以,它们会慢慢走到树前,努力地推,直到大树倒下。这才应该是你应对问题的方式。如果你直直地撞上去,只会让自己受伤,而且不见得能够解决问题。解决问题的成功方式,应该是慢慢接近它,仔细的分析,然后不断努力。这种比喻有些奇怪,但却非常有用。

5. What is your greatest achievement?
5. 你最大的成就是什么?

It's a bit of a presumptuous question, but I'm proud of what we have achieved at Shapeways. We are already making so many of our customers happy, and we still have so much opportunity that we can go for, and so many new customers that we can make happy. I think it's the greatest thing that I've ever been a part of.
我的回答可能会显得自大,但我确实为Shapeways公司的成就感到骄傲。我们为这么多顾客提供了满意的服务,而且,眼前还有这么多机会,我们将继续为很多新顾客提供满意的服务——我觉得这是我做过的最了不起的事情。

6. What was the most important thing you learned in school?
6.你在学校学到的最重要的东西是什么?

I studied applied physics, and there's a lot of concrete things that you learn, but that's not the most important thing that I learned. The most important thing that I learned in my university years is model making. That means in a scientific approach to problems, if you hopefully have data, you make a model. The model is basically your hypothesis that describes your problem. And then you see whether your model fits the data you have, and if that's true, that's the first step of validating your model. The second step is whether the model can predict the future. You can come up with some experiments that nobody has ever done, you can do them, and they still fit the model. If you have those two proof points, then you know that the model is valid. That not only works for physics, but it works for science in general and beyond that. It's a really strong way to solve problems. You see a problem, you come up with a hypothesis, a model that describes how the problem is solved, and you look at the data to see whether it fits. And if it works, then you've solved it. Because now, you not only have an antidote or something that gets rid of the symptoms, but you deeply understand what it was, and how to get around it. Model building is something I learned from university that has been priceless.
我学的是应用物理,这个专业有很多具体知识,但这些都不是我学到的最重要的东西。我所学到的最重要的东西是模型制作。它是一种科学的解决问题的方法,只要你有相关数据,就可以制作模型。模型可以算是描述问题的一种假设。做好模型之后,观察它与现有数据是否匹配。如果匹配,就完成了模型验证的第一步。第二步则是验证模型是否具有预测性。可以设计一些前所未有的实验,观察实验结果是否仍然与模型匹配。如果这两项都匹配,模型就是有效的。这种方法不仅适用于物理,也适用于一般科学和其它事项。它在解决问题方面是一个强大的方法。发现问题、提出假设——描述问题的模型,然后对比模型与数据是否匹配。如果模型有效,问题就得以解决。这样一来,你不仅有了消除“症状”的“解药”,还对问题及解决问题的方法有了深刻的了解。模型制作是我在大学学到的一项无价的技能。

7. What is one goal that you would like to accomplish during your lifetime?
7. 你终生追求的目标是什么?

I love fast cars. In Europe I used to race cars on an amateur level. If I ever had the opportunity to compete in the 24 Hours of Le Mans, I would jump at it.
我喜欢赛车。过去在欧洲,我经常参加业余水平的比赛。如果有机会参加勒芒24小时耐力赛,我肯定会毫不犹豫地参加。

8. What was your first job?
8. 你的第一份工作是什么?

I've always looked for opportunities to make money by starting small businesses. The most fun one was gardening. I learned it from a father of a friend of mine. I noticed that he had a beautiful lawn, and I asked him what he did. He said it's all about fertilizer and taking care of the weeds. That's something that is a part of me; I like to learn and apply. I said to my dad, "I can make your lawn look like a golf course." He said, "Okay, do it." So I used fertilizer and all the gardening stuff and worked on it with a passion. Pretty soon his lawn was the best on the street. My neighbors knew my dad, and they asked him what he did to make it look like that. He said, "Well, that's actually my son." So they said to me, "Can you do that for me too?" So I borrowed my dad's equipment, and I haggled with my neighbors. Pretty soon I was doing more gardening than I really cared for.
我一直在寻找机会,通过开小公司赚钱。其中最有趣的一次经历是草坪养护。我从一个朋友的爸爸那里学会了这项技能。当时我看他家的草坪非常漂亮,就问他是怎么养护的。他告诉我主要靠施肥和除草。我性格的一部分就是喜欢学习新知识、应用新知识。学会养护草坪之后,我跟爸爸说:“我能让我家草坪变得和高尔夫球场一样漂亮。”爸爸说:“行,那你就去做吧。”借助一些肥料和园艺器具,我充满激情地干了起来。很快,我家草坪就成了整条街上最漂亮的。邻居们认识我爸,就问他怎么养护。我爸爸说:“其实这都是我儿子的功劳。”于是邻居们问我:“你能帮我家草坪也养护一下吗?”我跟爸爸借了园艺器具,跟邻居们谈好价格,就开工了。很快,我就接到了很多活,最后甚至都忙不过来了。

9. What do you do for fun?
9. 你平时都有哪些消遣?

I brew my own beer, which I think is a lot of fun to do. I brew all kinds. I like IPAs, lagers, and Belgian Trappist beers. It's about doing it well and having a nice, tasty, quality beer. I got into brewing beer because I found after I moved to the U.S., it was hard to find Belgian Trappists, and they were expensive if you did find them. So I wondered, "How hard could it be to brew my own?"
我会自己酿啤酒,这事非常有意思。我会酿各种各样的啤酒,我喜欢的种类有印度麦啤、淡味啤酒和比利时修道院啤酒。酿酒的乐趣在于,如果酿得好,能喝到非常美味的高质量啤酒。我之所以酿酒,是因为搬到美国后,我很难买到比利时修道院啤酒,即使找到有卖的,价格也很贵。我就想:“干嘛不自己酿呢,能有多难?”

Because of the process, I love cooking too. Beer is a little more complicated than cooking, so that's fun. I race cars, like I mentioned. I love to watch movies. I love to sail, I love to dive. So, quite a few things.
我享受过程,所以我也喜欢烹饪。酿酒比烹饪要复杂一点,也更有意思。上面提到我喜欢赛车,我还喜欢看电影,喜欢帆船运动和潜水。所以娱乐活动还是挺多的。

10. If you could have one superpower, what would it be?
10. 如果可以拥有一项超能力,你会想要哪一种?

I would fly, like Superman. The ability to quickly go from one place on this planet to another. As an entrepreneur, you have to be in so many different places at the same time, and going from A to B takes way too long. If you could fly quickly or teleport, of course that would be immensely handy.
我想要超人的飞行能力和快速在两个地点间转换的能力。身为企业家,我得去很多地方办事,但总是从这到那的很费时间。如果可以飞或者瞬间移动的话,那就太方便了。(财富中文网)



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