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双语:企业家年终必须要做的7件事

2014-12-08    来源:fortune    【      美国外教 在线口语培训

双语:企业家年终必须要做的7件事

年终不仅是发奖金的时候,对企业家们来说,还要高瞻远瞩。回顾创业过去一年的成绩,重新规划来年要做的事项,迈向2015年的正确目标。

双语:

This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.
本文是与《创业者》(Entrepreneur)杂志的合作内容。文章最初发表在Entrepreneur.com网站。

Now that December has arrived, it’s time to make some smart moves to set up your company for an even better next year.
12月已经来临,是时候为你的公司铸就更加美好的下一年早作打算了。

Here’s my seven-point checklist for entrepreneurs at the year’s end:
以下是我为企业家们在年底准备的七大要务清单:

1. Set the stage for growth.
1.奠定增长基调。

Can your company accommodate the growth forecast for next year? Review your projections for next year and be sure to plan appropriately in each area of the budget.
你的企业是否有能力实现明年的增长预测?审核你对明年的发展预测,确保每一部分的预算计划得当。

Do you have the sales staff to meet the revenue goals? Have you adequate office space to accommodate the hires? How will an increased number of clients strain customer service? Will an increased amount of traffic affect Internet costs?.
你的销售人员能够完成销售目标吗?你有足够的办公空间容纳所有雇员吗?客户量的增加,会对客户服务造成怎样的压力?访问量的增加,又会不会影响互联网的支出成本?

2. Get the books in order.
2. 整理账本。

If you haven’t been doing your books monthly and paying taxes or setting aside money, you’re on the naughty list. Perhaps you haven’t spent enough time reviewing the numbers and the company’s performance.
如果你没有每个月看账本,缴税并为企业预留足够的流动资金,你就是个不够格的企业家。或许你没有花上足够的时间,好好看清账目,搞清楚公司的业绩。

Be sure to examine the financial reports carefully and compare the changes from years past. Note if any results are off and make a plan to push the numbers in the right direction next year.
确保仔细审查财务报告,对比企业几年来的发展变化。注意是否有任何数字出现了下跌,然后制定计划在明年加以改进。

3. Gather with staff.
3.召开员工会议。

You might be thinking about your business all the time, but it’s easy to not communicate your thoughts with staff. You might have changed the company’s direction or added services without bringing everyone to the table.
或许你总是为生意殚精竭虑,但往往忽略了和员工交流你的想法。你可能调整了公司的发展方向,或者增加了新的业务,却没有与其他人开会商讨。

The end of the year is a great time to reflect on the company’s performance, talk about challenges and accomplishments and plan for the year ahead. Have a meeting before your holiday party so that the festivities don’t have to involve talking business.
年底是回顾公司在过去一年的表现,畅谈挑战、成就和来年规划的好时机。开始欢庆会之前,应该召开员工大会,这样就不需要在晚会的欢乐气氛中谈公事了。

4. Seek out savings.
4.节约开支。

Big expenses that hold the promise of significant growth dominate your thoughts. Look at any big-ticket items for next year and figure out if you can pay them off for a guaranteed savings.
能为企业带来重大发展的巨额开支是你要考虑的重点。查看来年的各项高额支出,看看你是否能有什么办法确保减少部分开支。

Monthly software services, for example, often grant 20 percent off to those who pay a year in advance. Likewise a landlord might offer a 10 percent discount if rent is furnished for the entire year. Spot these savings and make an investment now. You’ll save money over the long haul.
以每月的软件服务为例,通常提前一年支付可以获得20%的折扣。同样的道理,如果提前支付全年的租金,房东会给予10%的折扣。了解这些省钱的方法,马上着手投资。从长远来看,可以节省一笔不小的支出。

5. Evaluate the company’s technology.
5. 评估公司的办公系统。

When you review the year, be aware of how staffers have used existing systems. Probably members of your team live and die by certain software programs but use others infrequently. Sometimes if employees aren’t using a certain software program, a system or a piece of equipment, they don’t understand it.
做年终总结时,留意员工使用现有办公系统的情况。有些软件或许是团队办公必备的,有些却很少使用。有些时候,如果某种软件、系统或器材的使用率极低,说明员工们对其不够了解。

Other times, the use case isn’t real and your team just doesn’t need the software. Consider eliminating any unused systems next year.
另外一个原因是它并不符合真正的使用场景,你的团队其实根本不需要这个软件。考虑一下明年是否要撤掉没有用过的办公系统。

6. Set goals.
6. 设定目标。

The best goals are framed to be actionable. But it’s easy to forget this when setting longer-term objectives.
最好的目标是实际可行的目标,但是制定长远目标时,往往容易忘记这一点。

Well, it might be nice to say you’ve adopted a goal to increase sales 40 percent. But how? Know that adopting any goal requires a change in behavior. So what are you and your staff about to do differently? Are you shifting your approach to focus on products that sold well this year?
当你决定要实现销售额增长40%的目标时,听起来好像不错,但具体如何实现?要实现任何目标,都需要行动上的改变。你和员工们有什么措施上的变化吗?你在把重心转移到去年销量不错的产品上面吗?

Will the company do more marketing? What will you and your staff do differently next year that will effect enough positive change to reach your goals? Create a specific action plan and arrive at a consensus and an understanding of the new behaviors required.
公司是否会扩大市场的销售活动?明年,你和员工的新举措将会做出哪些措施上的改变,足以产生积极的影响来实现目标吗?制定一个具体的实施计划,对所需要的新行动达成一致与理解。

7. Contribute.
7.捐助活动。

Arrange for charitable giving for the selfish reasons of a tax write-off or good publicity. Or do so unselfishly because you’re an awesome person. But take time to contribute something before the year’s end.
不妨为了减税或促进宣传等私心,安排一些慈善捐助活动。又或者只因为你的高尚品格而做出无私的贡献。但是要赶在年底前进行一些捐助。

Consider matching employee gifts to a charity that’s engaged in a similar area as your company is. Making a donation of your time or money helps build a sense of purpose for your staff and your company.
选一家与公司涉足领域相类似的慈善团体,送出相应的员工赠礼。要舍得花时间和金钱,这有助于为员工与公司树立起使命感。(财富中文网)



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