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2014-04-02    来源:财富网    【      美国外教 在线口语培训


Joe Ariel is a New York City transplant who opened up shop in San Francisco with his startup Goldbely. The idea is simple: a food delivery service.

That's not new, of course. But the company distinguishes itself by finding locally sourced gourmet foods from around the country and delivering them to a person's doorstep. And not just so-called gourmet food, either: Think cannolis from Carlo's Bake Shop -- of "Cake Boss" fame -- in New Jersey, sourdough bread from Boudin in the Bay Area, Blue Bell ice cream from Texas, or a pastrami and corned beef sandwich from Katz's Delicatessen in New York City.
这当然不是什么新事物。但Goldbely的与众不同之处在于,它在美国各地寻找当地生产的精美食品,然后把它们送到人们的家门口。而且并不仅仅是一般所谓的精美食品,想想看:新泽西州Carlo's Bake Shop制作、因为电视真人秀节目蛋糕大王(Cake Boss)而名声大噪的奶油甜馅煎饼卷;旧金山湾区的Boudin酵母面包;来自得克萨斯州的Blue Bell冰激凌;还有纽约市Katz's Delicatessen的五香熏牛肉和腌咸牛肉三明治。

Ariel, 37, wants to help local purveyors gain a national audience. He calls it "democratizing the food industry." And lest you think he is just one more in a long line of trendy food entrepreneurs, Ariel insists that he dislikes the pretension of the word "foodie" (preferring to call himself a "food explorer") and simply wants to share the best that America has to offer.

Ariel is a serial entrepreneur -- he was once the CEO of Delivery.com and Eats.com -- and holds a bachelor's degree in economics from Vanderbilt University. He spoke with us.
埃里尔已经连续多次创业,他曾是食品快递网站Delivery.com和美食网站Eats.com的首席执行官。他在范德堡大学(Vanderbilt University)获得了经济学学士学位。他和我们的谈话如下:

1. Who in technology do you admire most? Why?
1. 你在技术领域最欣赏的人是谁?为什么?

Steve Jobs, Richard Branson, Jeff Bezos. They're all entrepreneurs who play by their own rules. For Jobs, it's his vision and true emphasis on design. For Branson, creativity and wildness. For Bezos, it's building for the long term and being unapologetic about it; that idea is very freeing for entrepreneurs who are trying to build their own business. As a marketer, I also admire Hugh Hefner. He's created his own reality. He saw something that he wanted to build and marketed it like no one else could. I feel the same way about Goldbely.

2. Which companies do you admire? Why?
2. 你欣赏哪些公司?为什么?

One company that I admire is Y Combinator for realizing that there's a new economy coming. It's one thing for investors to make investments for financial gain, but it's another to actively help thousands of entrepreneurs build out their dreams and give them a better chance to succeed. We're fortunate to have been a part of the program, and I admire a lot of what they do. In the e-commerce space, I admire Amazon and Zappos for pretty obvious reasons. With Zappos, the "customer service first" focus is something we instill deeply in our team, and Amazon's ambitiousness is inspiring.
我欣赏的公司是Y Combinator,原因是它意识到了一种新经济的到来。投资者为了金融收益而投资是一件事,但去积极地帮助数千名创业者实现自己的梦想、帮助他们提高获得成功的几率则是另外一件事。我们很幸运能参与这项活动,对他们所做的许多工作我都很赞赏。在电子商务领域,我欣赏的是亚马逊(Amazon)和鞋类网站Zappos,原因很明显。Zappos以“客户服务至上”为重点,这一点深植在我们的梦想里。亚马逊的远大抱负让人很受启发。

3. What advice would you give to someone who wants to do what you do?
3. 你对那些希望从事你这样工作的人有什么建议?

Travel, eat, repeat! When I was planning this venture, I knew it had to be something that I was super-passionate about. But at the same time, you can have ideas that you're really passionate about that at the end of the day don't align with your skill set. So, find the intersection of what you love and what you're good at and identify any and every potential opportunities in the market. Once you find the sweet spot, dig in like you never have before.

4. What is the best advice you ever received?
4. 别人给你的最佳建议是什么?

As an entrepreneur, Paul Buchheit -- who is one of the partners at Y Combinator and the creator of Gmail -- always said build something that a few people absolutely love rather than build something that a lot of people just kind of like. For any startup entrepreneur those are some of the wisest words because it's easy to push out something that's kind of good, but it's really, really hard to push out something that's amazing. That's what you should strive for.
身为创业者,Y Combinator合伙人之一、Gmail之父保罗•布赫海特总是说,要做出有些人绝对热爱的东西,而不是许多人仅仅有些喜欢的东西。这对任何一位创业者来说都是最高明的建议,因为拿出较好的东西很容易,但要拿出令人叫绝的东西真的、真的很难。那就是我应该为之奋斗的目标。

5. What's the next big project you want to tackle?
5. 你打算着手的下一个大项目是什么?

I think we've really hit on something with the convergence of content and commerce in food, specifically in the way we tell the stories of the products and artisans we showcase. We view ourselves equally as an e-commerce company as we do storytellers. Video has always been a fascinating medium for me, and we've just started delving further into video-based content. Photography has always been core to our user experience, but I think there's an exciting opportunity for us to use video to take our content far deeper.

6. What challenges are facing your business right now?
6. 你的公司目前面临着哪些挑战?

We're fortunate in that we're growing pretty quickly. The challenge with that is continuing to grow at a fast pace, and at the same time maintain focus on culture and quality of hiring, while at the same time building for speed. If there's one thing that keeps me up at night, it's that. Making sure we find the right spot.

7. What is one goal -- either personal or professional -- that you would like to accomplish during your lifetime?
7. 无论是个人方面,还是职业方面,你希望自己能够实现的终身目标是什么?

Building an industry-changing business. To create something that not only serves millions of consumers, but also empowers an entire industry of producers would be something really special. I think Etsy has done this for the crafts industry, and that is something I admire. There's a lot of symmetry with what we're doing for gourmet and specialty food. It's exciting to create a platform that uplifts an entire industry.

8. What do you do to live a balanced life?
8. 你怎样平衡自己的生活?

Since I was a kid, if I don't run around or play a sport and work up a sweat, I get antsy. If I go a few days without exercise, I have a hard time focusing. It can be anything from playing tennis or basketball to going for a run or a hike. The gym is super-important for me.

9. What was the last book you read?
9. 你最近读了哪本书?

David and Goliath by Malcolm Gladwell. I love his books in general with the intersection of psychology and business and history. This one in particular talks about the advantages of being an underdog. In my world, that means a startup, and it's very inspiring to hear historical takes about little upstarts that can do amazing things.
马尔科姆•格拉德韦尔的《大卫与歌利亚》(David and Goliath)。他的书把心理、商业和历史交织在一起,我都很喜欢。这本书特别谈到了处于下风时的优势。在我的世界里,处于下风就意味着建立一家初创型企业,听听历史上初出茅庐的小人物所成就的了不起的大事非常让人受启发。

10. What is one unique or quirky habit that you have?
10. 你有什么独特或者奇怪的习惯吗?

I feed people constantly and love to see their reaction to trying something new. I think I get it from my father, who has always loved cooking and feeding people. Especially when there's a new product that I've sampled that I know is just amazing -- I just need to share it. So much of what we do is spread happiness through food. A dish can be so nostalgic and bring back such great memories. Getting to facilitate these moments and share these experiences with people is really special.

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