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2016-12-30    来源:沪江英语    【      美国外教 在线口语培训


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Do you ever have an idea for that million-dollar app? Something so simple it’s crazy that it doesn’t exist and one so obviously good that it’s guaranteed to be the next Uber. Of course you sometimes think that way, everyone does. The problem is that very few people actually take steps to get the thing actually made.

I have an idea for an app — a social network for airports. Need a charger? Just ask and see if someone has one they aren’t using. Flight delayed? Get a group of people together for a game of cards. Got time to kill? Swing by the bar that’s offering a free drink. It’s something I know will work but, like everyone else, I haven’t done much about it other than tell my developer friends and hope they say, “I’ll build it for you!”

It’s not that it’s not a great idea (it’s a GREAT idea), but I don’t even know where to start. I don’t know the first thing about building an app. Nor am I particularly interested in learning how to code so I can do it myself.

How much does it cost? How long will it take? Can I just pay someone to do it for me?

What you can expect

Enter Gigster, a company that specializes in helping technically illiterate people outsource work to world-class developers. According to Gigster, the best way to figure out the total cost of building an app is to start with an MVP.

No, I’m not talking about Steph Curry. MVP stands for Minimum Viable Product. Basically, the simplest (and cheapest) version of a product to test the validity of the idea so you can see if it works before betting the farm.

Back when they were first getting started, Gigster calculated the estimated cost of the MVP for a bunch of popular apps by building a version of the app themselves in order to get a reasonable pricing baseline. They outlined the technical specs of apps like Uber, Airbnb, Tinder, and Yelp, then calculated the cost of the MVP based on the time and talent required to build and integrate the key features.

Based on their data, building the MVP version of “Yelp for Music Festivals” will cost between $30-$38k and take 3 months, while “Airbnb for paddleboards” is in the $37-$41k range.

Keep in mind that this is the cost for the most basic version of an app. For a polished beta, Gigster says expect to pay an additional 50% of the cost of the MVP. And a launch-ready product can cost about 3 to 4 times the amount of an MVP, hence the importance of proving the concept and raising money.

So if you’re building “Tinder for Wiccans,” you’ll likely spend around $37k for the MVP, plus an additional $18k for the beta version, for a whopping total of $56k (just for the iOS version). If you choose to go with an Android version, that’ll run you closer to $52k.

The difference in price between iOS and Android has less to do with the fact that Apple is clearly sitting at the popular kids’ table, while Android is in the bathroom, getting a swirly. The price for this dev work all comes down to the sheer number of hours required to build the product and developing for iOS takes longer than for Android. Hence, bigger price tag for you.

Now you know what to expect

All this gives you a new perspective on Uber, dunnit? They probably spent somewhere around $120-$200k to build the first version of an app that’s now worth somewhere north of $60B. Not a bad investment, Kalanick. Well played.

So what’s the takeaway here? First off, have a realistic expectation for cost and time before exploring a new project.

Second, consider your development options. The average software developer’s salary is around $100k and that doesn’t even account for payroll taxes, benefits, and all the other fun stuff required to start a company and hire someone. If you use a company like Gigster, however, you work with an experienced team to get exactly what you want at a one-time cost. It’s easy, cost effective, and will free up your time to work on the go-to-market strategy, launch plan, and/or raise money. Or you could learn to code and do it yourself but ain’t nobody got time for that.

Good luck out there and keep hustlin’. Just be careful about taking on Uber. Those guys know where you live.

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