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苹果6次最严重“门”事件(下)

2014-10-09    来源:财富中文网    【      美国外教 在线口语培训
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细数苹果6次最严重的“门”事件(下)

Apple seems incapable of doing wrong. It’s a huge company delivering tech products to the masses (and with 10 million iPhone 6s sold in just three days, we do mean masses). But it is, in fact, fallible.
 
Today, the tech giant hammered that point home with two gaffes: Bendgate and updategate, as reported by Fortune.Bendgate centers on the new iPhone 6 Plus, which is so thin that it can be warped or broken if sat on. Updategate is revolves around the latest update to Apple iOS and the fact that it can cause phones to lose cellular service and disable their fingerprint unlocking system.
 
Of course, over the years, Apple has messed up a number of times, both small and large. Here are a few of those tech and retail-related errors:
 


4. MobileMe
 
Apple's first foray into cloud computing was a disaster. Launched in 2008, the service was supposed to synchronize email, calendars and address books. But instead, the service suffered from numerous glitches and outages. In fact, Jobs is said to have become enraged with the product after the launch, calling it "not up to Apple standards." He also allegedly fired the head of the MobileMe team in front of the rest of the division, according to The Guardian.
 
5. iPhone price cut
 
In 2007, the original iPhone got a price cut. That may not seem like a big deal, except it happened just months after the phone's release. The cut? $200. The abrupt drop let to angry customers and Jobs apologizing for the mistake. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these," he said at the time. As a result, early buyers received $100 in Apple Store credit.
 
6. "Hockey puck" mouse
 
Apple's mouses are typically oval. But in 1998, it introduced one that resembled a hockey puck. The product, which was the first USB-powered mouse released by Apple, was tough to use and ended up with the onscreen cursor moving in the wrong direction. After about two years, Jobs revised the design in favor of an oval-shaped mouse.

作为一家向广大群众提供科技产品的大公司(鉴于iPhone 6开售三天之内就卖出了1000万台,说“广大群众”是名至实归),苹果(Apple)似乎是一家不可能犯错的公司。但事实上,苹果也会犯错。

就在最近几天,苹果又爆出了“掰弯门”和“升级门”。“掰弯门”主要集中在iPhone 6 Plus上,超薄设计导致这款手机很容易被一屁股坐弯或坐坏。“升级门”则主要围绕iOS系统的最新一次升级,它可能导致iPhone无法使用蜂窝服务和指纹解锁系统。
 
当然,多年以来,苹果也大大小小地犯过不少其它错误,以下就是其中与技术和零售有关的一些错误:
 
(4)MobileMe
 
苹果向云计算的首次进军最终演变成一场灾难。MobileMe发布于2008年,旨在对电子邮件、日历和通讯录进行同步,但它在实际运行中小毛病不断。据说乔布斯本人也对这款产品大发脾气,称它“没有达到苹果的标准”。据《卫报》(The Guardian)称,乔布斯还当着整个MobileMe团队的面,将这个项目的负责人炒了鱿鱼。
 
(5)iPhone降价
 
2007年,第一代iPhone进行了一次降价。这貌似不是什么大问题,只不过它发生在这款手机刚刚上市后的几个月,降价幅度达到200美元。这次突然降价令已经购机的机主愤怒不已,也逼得乔布斯为这个错误亲自道歉:“我们的早期顾客信任我们,我们必须在这种时刻,以我们的实际行动承担起这种信任。”最后,iPhone的早期购机者获得了Apple Store的100美元代金券。
 
(6)“冰球”鼠标
 
苹果的鼠标一般都是椭圆型的。但是在1998年,苹果推出了一款模仿冰球外型的鼠标。这款产品也是苹果推出的第一款USB鼠标。结果这款鼠标非常不好用,还可能导致光标朝着错误的方向移动。大概两年后,乔布斯把它设计成了椭圆型。(财富中文网)
 
译者:朴成奎


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