用户名: 密码: 验证码:    注册 | 忘记密码?
首页|听力资源|每日听力|网络电台|在线词典|听力论坛|下载频道|部落家园|在线背单词|双语阅读|在线听写|普特网校
您的位置:主页 > 英语能力 > 翻译 > 笔译 > 练习材料 > 科技 >

诺基亚X安卓手机对微软意味着什么?

2014-02-25    来源:forbeschina    【      美国外教 在线口语培训
— 查看译文 —

tips:怎样阅读才是有质量的阅读了? 中英对照请点击【中英对照】查看译文请点击 【查看译文】进行核对。


 

Will Satya Nadella and Microsoft Pick Up The Challenge Laid Down By The Android-Powered Nokia X?

Confirming the rumours today, Nokia announced an Android powered range of devices at Mobile World Congress called the Nokia X family (with the 89 Euro Nokia X going on sale immediately). The release of the handset should give us some indications on Microsoft’s strategy around mobile service and cloud computing.

Let’s start with addressing why this handset has been launched. Nokia had very little choice in announcing and releasing this handset. While the purchase of Nokia’s Device and Services section by Microsoft is still progressing, the two companies must act as if the deal will fall through (to satisfy competition regulation). There’s also an argument that this launch helps position Nokia’s outgoing CEO Stephen Elop as ‘his own man’ and not beholdent to any former employer.

Releasing an Android powered smartphone is a clear statement of the independence that Nokia has been under since the deal was announced.

This is Android without the sting of Google Play tying the handset and the manufacturer back to Mountain View. Nokia’s implementation is forked from the Android Open Source Project, and as such does not have access to any of Google’s software, the Google Play store, or any of the developer API’s that are dependant on their presence. Any handset manufacturer going this route and still wanting to provide a full suite of applications will have to deal with a wide range of services including email, a calendar and PIM suite, a connected address book, cloud storage, music and video stores, and smaller ancillary services. Which is where Microsoft comes in.

The Nokia X family rely on Microsoft rather than Google for the backend services on the handset. It’s an idea that could prove beneficial for Microsoft, and one I’ve previously discussed here on Forbes. If you can’t get a consumer to buy in to Windows Phone, the secondary position of capturing them into the Microsoft Cloud with an Android phone is surely better than letting them go to a competing ecosystem?

Once the deal is complete, the question of ‘what to do with the Nokia X?’ is going to need to be addressed, and it’s one that may give us an indication of Satya Nadella’s vision of Microsoft. I’ve no doubt that the Microsoft mindset would reflexively recoil from the Nokia X project. When Microsoft’s VP of the Windows Phone platform was asked before the launch of the Nokia X on his thoughts around a Nokia/Android phone, WP Central noted his response:

“We have a great relationship with Nokia. They’ve built great products. We haven’t complete our acquisition. They may do some things we’re excited about. Other things we are less excited. But whatever they do we are very supportive of the partnership.”

The Nokia X is going to shine a light on Nadella’s vision of Microsoft, perhaps a touch earlier than he hoped.

If Nadella is looking to move Microsoft towards a future with more focus on easily accessible services rather than hardware lock-in, then the Nokia X should continue to receive some love and affection, along with continued support in the media and from the press teams in Redmond. It may even be made available for other manufacturers looking for an Android base to build on with some preferential patent licensing bundled along with the deal.

Microsoft running their own Android fork? It would certainly embrace an existing community, and there’s no doubt that the online services would extend the platform. After that, the classic third step of innovation and allowing Microsoft to move into a leadership role follows the historical precedent laid down by J Allard in the late nineties.

It’s Nokia’s handset, but the next chapter of the story has to come from Microsoft. What happens next? (forbeschina)


 

 

昨天,诺基亚在移动通信世界大会(Mobile World Congress)上宣布推出由安卓系统驱动、名为“诺基亚X”的系列设备(其中,售价89欧元的诺基亚X手机将很快上市销售)。该系列手持设备的发布应该能让我们得以一窥微软对移动服务和云计算的策略。

首先让我们来看看为什么会发布这款手持设备。在宣布及发布这款手持设备上,诺基亚几乎没有选择。尽管微软收购诺基亚设备及服务部门的交易仍在进行之中,但两家公司必须表现得好像是该宗交易即将失败(为的是符合竞争规管)。还有一种说法是,这一设备的推出能有助于将诺基亚即将卸任的CEO史蒂芬•埃洛普(Stephen Elop)定位为“自己说了算的主”,而不是对任何前雇主心存感激、唯唯诺诺。

发布一款安卓系统驱动的智能手机是在发出一个清晰的信号,即自该交易宣布以来,诺基亚始终是处于独立状态的。

这是一款没有预先装载Google Play的安卓设备,它的制造商也不是位于山景城(Mountain View)。诺基亚采用的是安卓开源项目(Android Open Source Project),如此,它便没有权限使用任何谷歌的软件、Google Play商店,会是依赖于谷歌的开发者API。任何采取这一路线方式的手持设备制造商,如果想要提供全套应用服务,就必须解决一系列范围广泛的问题,包括电子邮件、日历及PIM套件、配套地址簿、云存储、音乐及视频商店,以及小型辅助服务等。而这就是微软出来大展身手的地方。

诺基亚X系列的后端设想服务依靠的是微软而非谷歌。这一对微软来说可能是有益的,我也曾经在福布斯撰文表述。如果你没办法让消费者购买Windows Phone手机,那么退而求其次的办法——用一款安卓手机吸引他们使用微软的云服务——自然要比让他们转投竞争对手生态系统要好吧?

一旦交易完成,“该拿诺基亚X怎么办?”的问题必须得到解决,而这个问题或许也能让我们得以一窥萨蒂亚•纳德拉(Satya Nadella)对微软的愿景。我可以确定地说,微软智囊团将条件反射式地放弃诺基亚X项目。当微软Windows Phone平台的副总裁在诺基亚X发布前夕被问及其对诺基亚/安卓手机的看法时,他的回答是这样的:

我们和诺基亚的关系非常好。他们之前制造了非常棒的产品。我们还没有完成收购。他们可能会做一些让我们感到激动的事情。至于其他事情,我们可能不会感觉那么激动。但无论他们做些什么,我们对这段合作伙伴关系都非常支持。

诺基亚X将“泄漏”纳德拉对微软的愿景设想,或许比他的设想还要更早一步。

如果纳德拉的想法是将微软带向一个更专注于容易获取的服务的未来,而不是专注于硬件的未来,那么诺基亚X应该继续得到关爱,同时还要继续得到媒体的支持和位于雷德蒙德(Redmond)的公关团队的支持。甚至还应该向其他寻求安卓设备的制造商开放——前提是在相关交易中谈好优先专利授权的问题。

微软运营自己的安卓分支?那它一定会拥抱现有社区,且毫无疑问的是,其各种在线服务将延伸到这一平台之外。然后,便是经典的创新第三步、使得微软跟随上世纪九十年代由J.阿拉德(J Allard)铺设的极具历史意义的先例,一举占据领导者地位。

这是诺基亚的手持设备,但故事的下一个篇章必须来自于微软。接下来会发生什么呢?



顶一下
(2)
100%
踩一下
(0)
0%
手机上普特 m.putclub.com 手机上普特
[责任编辑:elly]
------分隔线----------------------------
发表评论 查看所有评论
请自觉遵守互联网政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
用户名: 密码: 验证码:
  • 推荐文章
  • 资料下载
  • 讲座录音
普特英语手机网站
用手机浏览器输入m.putclub.com进入普特手机网站学习
查看更多手机学习APP>>