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2014-03-25    来源:fortune    【      美国外教 在线口语培训

Originally from the U.K., Jenny Rushmore grew up in a globe-trotting family. Though passionate about travel -- at 33, she has lived in nine different countries -- she has also made it her mission to help people live more sustainable lives. Previously, Rushmore led sustainability strategy and communications for Procter & Gamble (PG), a position that took her overseas to Switzerland and Greece for part of her time there.
珍妮•拉西摩尔出生在英国,一家人一直在满世界转。所以,拉西摩尔对旅游充满了热情,33岁的她曾在九个不同国家生活过。她把帮助人们实现可持续的生活方式作为自己的使命。拉西摩尔之前曾在宝洁公司(Procter & Gamble)担任可持续发展战略与通信部门负责人。在此期间,她要经常前往瑞士和希腊。

Now, as director of responsible travel at TripAdvisor (TRIP), Rushmore designed and launched TripAdvisor GreenLeaders, which helps TripAdvisor's more than 260 million travelers plan greener trips by highlighting accommodations engaging in environmentally friendly practices. The program launched in April 2013 in partnership with the U.S. Green Building Council, ENERGYSTAR, and the United Nations Environment Programme, and is now the largest green hotel program in the U.S. with nearly 4,000 participating properties across the country, including chains like Marriott (MAR), Hilton (HLT), and Intercontinental Hotel Group (IHG), as well as small family-run B&Bs and inns.
如今,作为旅游咨询服务公司TripAdvisor的责任旅游总监,拉西摩尔设计和发起了TripAdvisor绿色领袖计划(GreenLeaders),通过重点推荐环保住宿方式,帮助超过2.6亿的TripAdvisor用户计划更绿色的旅程。这项计划于2013年4月启动,合作伙伴包括美国绿色建筑协会(U.S. Green Building Council)、能源之星(ENERGYSTAR)和联合国环境计划署(United Nations Environment Programme),是目前美国最大的绿色酒店计划,全美参与该计划的酒店约4,000家,既包括万豪酒店(Marriott)、希尔顿(Hilton)和洲际酒店集团(Intercontinental Hotel Group)等大型连锁酒店,也包括家庭旅馆和小旅馆。

Rushmore is based in Boston, where she is working on her master's degree in sustainability and environmental management from Harvard University. She spoke with Fortune.
拉西摩尔现居波士顿,目前正在攻读哈佛大学(Harvard University)可持续发展与环境管理专业的硕士学位。她接受了《财富》杂志(Fortune)的采访。

1. What is the best advice you ever received?
1. 你获得过的最好建议是什么?

The best advice I've received is to make it easy for people to do the right thing. Everyone's so busy these days that it's not surprising many of us don't stop to consider our environmental footprint in everything we do, every day. So, if you can create a way for users to effortlessly make a green choice, that can have the biggest impact -- and it's what we're trying to do with TripAdvisor GreenLeaders, which highlights eco-friendly hotels and B&Bs on TripAdvisor, making it effortless to plan a greener trip.

2. What is your greatest achievement?
2. 你最大的成就是什么?

I'd have to say building the TripAdvisor GreenLeaders program from nothing to being the largest green hotel program of its kind in the U.S. within six months is my greatest achievement. We're coming up on a year now and have nearly 4,000 hotels participating. It's been an exciting experience, and we're seeing a lot of momentum within the industry in response to the program.

3. What has been your biggest failure?
3. 你经历的最大失败是什么?

It came early: I failed to get into my first choice college. However, it turned out to be hugely beneficial for me -- not only did I learn the ability to brush yourself off and move on, but I also had the opportunity to explore other interests and travel the world.

4. What daily steps do you take to promote sustainability?
4. 你每天会采取哪些措施推广可持续发展?

I spend quite a bit of time thinking about sustainability all day at work, talking to hoteliers and other people in the business. I'm constantly learning from the work I do on TripAdvisor GreenLeaders. I am also currently working my master's thesis, which analyzes green practices in the hospitality industry.

So, in my personal life, I bring these ideas home with me and incorporate them into how I live my life. I try to integrate sustainable living into my everyday habits as much as possible.

5. What do you do to live a balanced life?
5. 你如何实现工作生活的平衡?

Balance is incredibly important to me, and I really value having exciting projects in my work and personal life that give me a sense of purpose. At work, I run TripAdvisor GreenLeaders, and also lead projects for the TripAdvisor Charitable Foundation. At home, yoga helps keep me centered, and designing and sewing clothes -- and blogging about it -- is my main creative outlet.
6. What was the last book you read?
6. 你最近读过的一本书是什么?

I come back to Nudge by Richard Thaler and Cass Sunstein on a regular basis. It has inspired me during several new initiatives both inside and outside of TripAdvisor.
我会经常重读理查德•塞勒和卡斯•桑斯坦的《助推》(Nudge )。在TripAdvisor和公司外的一些新项目当中,这本书都给我带来了很多启发。

7. Which green business or person do you admire most? Why?
7. 你最崇拜的绿色企业或人物是哪些?为什么?

I really admire the folks behind the Nest thermostat. I believe the most successful "green" products are those that have multiple benefits for consumers -- with Nest, your Wi-Fi-enabled thermostat knows the weather and can sense when you're out of the house, so it can adjust the temperature accordingly, saving you money and reducing your energy footprint. It's fun to use, beautiful to look at, and green.

8. What was the most important thing you learned in school?
8. 你从校园学到的最重要的东西是什么?

I studied medieval history as an undergraduate, [and] I think the ability to research and synthesize large amounts of information in a short timeframe has been invaluable, together with my years on the debate team, which helped me become a confident public speaker in any situation.

9. What was your first job?
9. 你的第一份工作是什么?

My first job at 21 was developing new products at Procter & Gamble, working in Geneva, Switzerland with people from all over the world. It was an amazing crash-course in branding and business, from deeply understanding consumer needs, working with designers on creating products, packaging and branding, and creating advertising. It proved an excellent springboard for me to move into corporate sustainability, understanding how business, marketing, and organizations work.

10. If you could have one superpower, what would it be?
10. 如果可以拥有一项超能力,你会想要哪一种?

Teleportation! My team and I use lots of video and web conferencing software, but there's still nothing quite like face-to-face meetings. Not to mention, I have lived thousands of miles from my family for over a decade, so this superpower would make it easier for me to see them. And it would totally reduce my environmental footprint.

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