2014-3-3 14:36


The world's best goody bag: Academy Awards nominees to take home $85,000 worth of gifts including sex drive enhancement and a $15,000 trip to Japan

Nominees and presenters at this year's Academy Awards will receive an extravagant gift bag

The bag has 50 gifts ranging in price from $6.49 to $16,000

This year's haul is worth a total of $85,000 - last year's bag was worth $55,000

The most expensive item in the bag is a $16,000 voucher towards hair transplant treatment

Holidays stars will receive include a $15,000 walking tour of Japan and luxury stays in Hawaii and Mexico

The oddest gifts this year are an 'O-Shot' procedure to enhance a woman's orgasm and his 'n' hers pepper spray guns

There can only be one winner in each category at tonight's Academy Awards ceremony, but the losers won't go home empty-handed thanks to the annual gift bag.

There's nothing quite like $85,000 worth of gifts to salve the wound of an Oscars snub: that's the cost of this year's bag, almost double the value of last year's swag.

The bag - which must be size of a small house - contains everything from gift cards for luxury overseas holidays, hair transplants and a vaginal rejuvenation procedure to his 'n' hers pepper spray guns (hers pink, his camouflage).

All nominees and presenters head home with the goodie bag, curated by Distinctive Assets for the past 12 years.

The 50 gifts comprising this year's bag range in price from $6.50 to $16,000.

Getting their goods into the hands of Hollywood's biggest stars of the moment is a valuable marketing exercise for boutique businesses.

A spokesperson for Distinctive Assets told Business Insider that this year's swag bag was so much larger than last year's because of a spike in interest from companies.

'This year we had so many vendors approach the team at Distinctive Assets wanting to be a part of the gift bag,' say the spokesperson.

'There are also several luxury items included which really boost up the value.'

There are also several obscure gifts that one has difficulty imagining Hollywood glamor pusses needing, such as a hair transplant or $280 worth of maple syrup.

It's unclear how much of the swag is actually utilized by the celebrities themselves or if it's simply handed off as gifts for overworked staff members or family.

Either way, the publicity that comes from a spot in the bag is clearly worth the expense for vendors.

CNN reports that Ally Sinclair, owner of New Mexico-based chocolate company Cocopotamus, has made the investment several times and would do it again in a heartbeat.

Last year, she was invited to spruik her Cocopotamus wares at one of the Oscars' charity events in which Sinclair says nominees and presenters 'traipse' through hotel ballrooms decorated like 'a Saudi Arabian princess' wedding,' and help themselves to anything they fancy, from clothing to diamond jewelry to chocolate truffles.

The whole event cost Sinclair $10,000 in flights and accommodation and $6,000 in product that was given away free to celebrities.

But as a result of these events, Sinclair says Cocopotamus' sales have tripled and she now has a distribution deal with Whole Foods.


DrainWig plug that prevents hair clogging the drain - $6.49
Fabric wrap from European company Wrag Wrap - $15
Organic pet shampoo from Simon's Happy Pet - $15

Six-pack of Naked Luxury condoms - $20
Three-in-one dry-cleaning bags from Green Garmento - $23
Bluetooth camera shutter remote for Apple products from HISY - $24.99
AVIV 613 Vodka - $30
Herbal tea-based lollipops from Dosha Pops - $35
Hydroxycut weight loss gummies, protein bars, and shakes - $38.96
'Honey' made from organic apples from Bee Free Honee - $39
Tea from Blossom Blends - $49.95
'Loaded: The Story of a Ghost' graphic novel - $49.95

A DVD advertising cash off the services of aspiring film maker Charles Van Loucks - $50
Dinnerware from Slimware - $59
Cannonball Wines - $60
Caramels and sweets from Betty Jane Candies - $69.75
Candles that double as perfume and warm massage oil from Objects with Purpose - $70
Horse shampoo and conditioner made for human hair from Mane 'N Tail - $95.35
Beauty products from M3K Beauty - $100
Organic makeup products by Diane Capt - $105
Activity tracker from Polar Loop - $109.95

Go Pro hair dryer from Coolway - $120
Two Mace pepper guns - $120
Accessories from CherryT Knit & Co. $158
Hookahzz E-Cigarettes and E-Liquids - $162
Shellfish knife set - $185
Leather iPhone 5 case from Vetvik - $230
Leather purse from Jitseu. A $279
Portable camera and app from Narrative Clip - $279
Organic maple syrup from Rouge Maple - $280
Swiss-made Slow Watch - $290
Organic skin, body, and hair products from Acure - $300
Jan Lewis bangle bracelet made from wood shapes - $400
House call with acupuncturist and nutritionist Heather Lounsbury - $500
Lifetime membership to a meditation gym from Headspace.com - $500
Tickets to all-kid pro Cirque troupe, Le Petit Cirque - $575
Max Martin luxury shoes - $750

10 personal training sessions with Huntley Drive Fitness - $850
Supplies from Epic Pet Health - $1,571.98
Five-night stay at the Koloa Landing Resort in Hawaii - $2,000
Home spa system from Steamist - $2560

'O-Shot' procedure to help a woman's sex drive - $2,700
Resort stay at the Imanta's Ocean Casa suite in Mexico - $3,300
Water filtration system from Krystal Klear Water - $4895

Artworks from Gizara - $5,000
10,000 meal donations from Ellen DeGeneres' Halo Spot's Stew pet food to a shelter of the nominee's choice - $6,100
Two-day Rocky Mountaineer train excursion from Vancouver to Alberta in the Canadian Rockies - $6,850
Trip to Las Vegas including tickets to shows, backstage passes to meet Meatloaf and Boyz II Men and two nights at the Riviera Penthouse Suite - $9,000
Walking tour around Japan from Walk Japan - $15,000
ARTAS Robotic Hair Transplant System treatment - $16,000



洛杉矶营销公司Distinctive Assets每年负责向奥斯卡落选者发放礼包,礼品全部来自厂商赞助。对于厂商来说,能让好莱坞大明星们亲身体验一下自己的产品实在是机会难得。Distinctive Assets公司发言人表示,今年有很多厂商希望向好莱坞明星营销,它们主动上门要求提供礼品,礼品的价值也比去年高很多。