World's first DRINKABLE sun cream goes on sale
The days of carrying bottles of suncream to the beach could be over, as the world's first drinkable SPF is launched.
Harmonised H20 UV claims to provide holidaymakers with up to factor 30 protection, meaning sunbathers could be able to soak up the rays for longer without fear of getting burned.
Once ingested, the product's liquid molecules vibrate on the skin, cancelling out 97 percent of UVA and UVB rays, according to US company Osmosis Skincare.
The liquid sunscreen - which claims to be the world's first - is on sale now, costing £17 for a 100ml bottle.
There are two varieties available - 'tanning' and 'non tanning', the former allows users achieve a tan while being protected from harmful sun rays, the company states.
However, the US company does admit that none of its claims have been approved by the Federal Drugs Agency.
On its website, the medical skincare brand advises: 'Take 2ml every 4 hours while in the sun (preferably with 2+ oz of water).
'Wait 1 hour before exposure to the sun. Monitor sun exposure carefully.
'Take second dose if still in sun 3 hours after first dose.
'For extended intense exercise outdoors or if taking sun-sensitizing medications, use alternate protection after 30-40 minutes.'
Dr Ben Johnson, who founded the company, adds in his blog: 'If 2 mls are ingested an hour before sun exposure, the frequencies that have been imprinted on water will vibrate on your skin in such a way as to cancel approximately 97% of the UVA and UVB rays before they even hit your skin.
'This results in coverage for approximately three hours.
'This is similar to the amount of UV reflection created by SPF 30 titanium/zinc sunblocks but distinctly better than UVB chemical sunscreens which prevent certain damage that leads to the visible/painful/inflammation reaction we identify as sun damage.'