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肯德基终止与柯震东合作 多企业考虑撤换广告

2014-08-22    来源:sina    【      美国外教 在线口语培训

据报道,群众举报,8月14日,北京警方在东城区将房祖名、柯震东等涉毒人员查获,在房祖名住所缴获毒品大麻100多克。柯震东因吸食毒品被行政拘留。因《那些年,我们追过的女孩》一夜蹿红的柯震东,让20多家代言企业陷入一场空前的品牌危机。20日百胜公司透露,肯德基已经与柯震东终止合作,而妮维雅等企业也正在考虑撤换广告计划。阿迪达斯表示正在商量如何应对,还没有给出解决方案。

Corporations seek to terminate contracts with Kai Ko

YUM revealed that KFC has already terminated its contract with Taiwan actor Kai Ko and brands like NIVEA are also considering the same move, according to CNR-China Business Radio. After Kai Ko was detained for drug taking in Beijing, the crisis involving more than 20 brands he endorses is spiralling out of control.

On August 14, Beijing police arrested Kai Ko and Jaycee Chan (son of Kong Fu star Jackie Chan) for drug abuse at Chan’s place, seizing marijuana which weighs more than 100 grams. The actor Kai Ko, who rose to stardom for his role in the hit movie You Are the Apple of My Eye, put more than 20 corporations he endorsed into crisis.


柯震东曾代言肯德基

Insiders said that Ko's arrest will definitely affect his acting career and his agency, as well as the brands that they have signed contracts with. The commercial advertisements currently on air will surely be halted, and these brands will possibly look for other celebrities to replace him.

Moreover, the corporations will seek compensations from him as a result of the negative image caused by his bad habbit. For instance, in 2009 when Japanese actress Noriko Sakai was arrested for drug abuse, one corporation asked for 16 million compensatory payment.



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