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贝嫂荣登英国最成功企业家

2014-10-29    来源:BBC    【      美国外教 在线口语培训

Victoria Beckham named entrepreneur of the year
贝嫂荣登英国最成功企业家

贝嫂维多利亚近日在《今日管理》评选的英国百名最成功企业家当中荣登榜首。

该杂志称赞贝嫂凭借其“敏锐的商业头脑”,将自己的时装事业扩展成一个拥有3000万英镑营业额和100名雇员的商业帝国。

Victoria Beckham has topped a list of Britain's top 100 entrepreneurs by Management Today magazine.

They praised her "finely tuned business acumen" for expanding her fashion empire into a business with a £30m turnover and a staff of 100.

Editor Matthew Gwyther accepted that some may "scoff" at the fact that the former Spice Girl came top.

But he said she had created "a company that is both real and wildly successful".

Gwyther admitted "some will say she's never been taught how to cut a pattern, or iron a pleat on a fashion course... Doubters will claim she's just the wife of the world's most famously over-tattooed ex-footballer. It's all come to her far too easily."

But he pointed out that "celebrity has long been a powerful commercial tool" and called her "an adept exploiter of her own celeb value".

And he said doubters could not argue with the figures as she has achieved - a sales growth of 2,900% and employment growth of 3,233% over the past five years, adding "her numbers are impressive".

The former Spice Girl launched her fashion label in 2008 and by 2011, she won designer brand of the year at the British Fashion Awards.

In September, she opened her first shop in London's Mayfair.

Her company includes a lower-priced Victoria line and she also sells luxury handbags for prices up to £18,000 each.

The magazine estimated her wealth at £210m.



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