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网红经济:网红和粉丝人数双增长

2017-08-24    来源:可可英语    【      美国外教 在线口语培训

据百度百科解释,网红经济是以一位年轻貌美的时尚达人为形象代表,以红人的品味和眼光为主导,进行选款和视觉推广,在社交媒体上聚集人气,依托庞大的粉丝群体进行定向营销,从而将粉丝转化为购买力。据Analysys易观预测,2018年中国网红产业规模将将超过1000亿人民币。网红既是一种社会现象,也可以当作一种商业产品来看。

China's internet celebrities are leveraging their popularity among young Chinese followers to make money like never before, creating an industry with real investment value, a new industry report has found.
一份新的行业报告发现,我国网红正以前所未有的方式利用自己在国内年轻粉丝中的名气赚钱,创造出一个拥有真正投资价值的产业。

According to the report published by research and consulting company iResearch, as of May, the ranks of internet celebrities on Sina Weibo with more than 100,000 followers had increased 57.3% from a year ago.
根据研究咨询公司艾瑞咨询发布的报告,截至5月份,新浪微博上粉丝规模在10万人以上的网红人数同比增长了57.3%。

celebrity
The report also found that the total number of their followers surged 20.6% to 470m year-on-year.
报告还发现,网红粉丝总人数达到4.7亿人,同比增长20.6%。

Additionally, it showed that 61.4% of the online celebrities' followers were male.
报告还显示,网红粉丝男性占比为61.4%。

The iResearch findings indicated that the mobile internet is penetrating into lower-tier cities, with about 54.1% of the followers coming from small cities.
艾瑞咨询的研究结果还显示移动互联网正向低线城市渗透,约54.1%的网红粉丝来自小城市。

Through posting words, pictures, voices, video clips and live steaming associated with brands, online celebrities were turning their fame and influence into real cash, said Zou Lei, co-president of iResearch.
艾瑞咨询联合总裁邹蕾称,通过发布与品牌有关的文字、图片、声音、视频片段和直播,网红将名气和影响力变现。

Daily transaction volumes of e-commerce related directly to online celebrities exceeded 54.7 million yuan in the second quarter this year, representing 106% year-on-year growth, according to data from Sina Weibo.
新浪微博的数据显示,今年第二季度网红电商的日均交易额超过5470万元,较去年同期增长106%。


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