High street retailer New Look has been criticised by shoppers for allegedly imposing a “fat tax“ across its plus-sized range.
The claims come after Maria Wassell, a retail supervisor from Kent, noticed a pair of trousers from the brand's Curves range were being sold for 15 per cent more than an identical pair in the store’s main collection.
在Kent品牌零售主管Maria Wassell在发现在New Look主要零售商品中，一条大码的裤子比正常码的裤子要贵15%。
The mother-of-two says that she was “absolutely disgusted“ to discover New Look's Green Stripe Wide Leg Trousers were being sold for £22.99 in the Curves range but just £19.99 in their standard range.
Shocked at the price differences, Wassell investigated further by checking the retailer's website for more disparities in pricing.
Here, she found that the Green Stripe Tres Jolie Slogan T-Shirt was being sold for £9.99 in the standard range and £12.99 in the Curves range – a 30 per cent difference in cost.
“It's like I’m being discriminated against for being plus size when I’m only slightly bigger than average,“ Wassell told The Sun.
“Why should we be penalised for being slightly bigger? A lot of retailers do this.“Some retailers have claimed that plus-size clothes need more fabric and that’s why it costs more. That’s basically rubbish.
“I used to work for a plus-size brand so I do understand a lot about how it works.“Now, the 43-year-old is vowing to boycott the store and claims that the retailer is alienating itself from plus-sized shoppers.
“It's discriminating against those customers who are larger.“Retail at the moment is a really hard business to be in and they’re not doing themselves any favours. New Look are already closing stores down.“
“To ensure pricing differences like these don’t happen in future, we are in the process of reviewing the pricing structure of our plus-size collection in a way which works best for our customers and our business,“ a New Look spokesman said.
“We are proud of the ranges we offer to our plus-size customers and value all customers, no matter what their body shape or size.“