用户名: 密码: 验证码:    注册 | 忘记密码?
首页|听力资源|每日听力|网络电台|在线词典|听力论坛|下载频道|部落家园|在线背单词|双语阅读|在线听写|普特网校
您的位置:主页 > 每日焦点 > 经济 >

谷歌收购旅游品牌Frommer's

2012-08-15    来源:FT    【      美国外教 在线口语培训

谷歌周一说,正在洽购Frommer's旅行指南业务,以吸引更多与在线旅行预订和本地商业信息相关的广告收入。谷歌将从出版商John Wiley & Sons Inc.手里收购Frommer's。

On Monday, Google said it is acquiring the Frommer's travel-guide business in a bid to attract more advertising dollars tied to online-travel bookings and local-business information. Google is buying Frommer's from publisher John Wiley & Sons Inc.

Google paid around $25 million for Frommer's, according to a person briefed on the deal, which hasn't yet closed. But the deal is more significant for its strategy than its price tag.

By owning Frommer's travel-guide content and showing it in search results, Google could sell travel-related ads against it and provide more tools for people to book travel arrangements.

The Frommer's deal follows Google's 2011 acquisition of Zagat Survey, whose reviews and ratings of millions of businesses have since been incorporated into Google+ local-business listings. Google said Monday that the Frommer's brand would be melded with the Zagat brand.

Frommer's data about local businesses around the world could boost the Google+ business listings─where both Zagat ratings and individual customer reviews are displayed─and Google Maps.


With Zagat and Frommer's, Google is betting it can become a trusted guide for travel and local-business information by using expert ratings and aggregating online comments from thousands of customers, the way Yelp.com and TripAdvisor.com do.

Frommer's is more evidence that Google has grown fonder of professionally produced content. There are other examples: It recently took an equity stake in Machinima Inc., which creates video content mainly for Google's YouTube video site.

A Google spokeswoman declined to comment.

In addition, Google is investing more than $350 million to help create and market professional-grade videos for YouTube, located on special 'channels,' as the site upgrades its offerings from the simple user-generated videos of its roots.

A separate content effort, though─Google's Knol online encyclopedia, which took contributions from experts─wound down this year as Google CEO Larry Page killed off some underperforming services.



顶一下
(0)
0%
踩一下
(0)
0%
手机上普特 m.putclub.com 手机上普特
[责任编辑:luoxh]
------分隔线----------------------------
发表评论 查看所有评论
请自觉遵守互联网政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
用户名: 密码: 验证码:
  • 推荐文章
  • 资料下载
  • 讲座录音
普特英语手机网站
用手机浏览器输入m.putclub.com进入普特手机网站学习
查看更多手机学习APP>>