谷歌收购旅游品牌Frommer's

作者:admin

来源:

2012-8-15 09:39

谷歌周一说,正在洽购Frommer's旅行指南业务,以吸引更多与在线旅行预订和本地商业信息相关的广告收入。谷歌将从出版商John Wiley & Sons Inc.手里收购Frommer's。

On Monday, Google said it is acquiring the Frommer's travel-guide business in a bid to attract more advertising dollars tied to online-travel bookings and local-business information. Google is buying Frommer's from publisher John Wiley & Sons Inc.

Google paid around $25 million for Frommer's, according to a person briefed on the deal, which hasn't yet closed. But the deal is more significant for its strategy than its price tag.

By owning Frommer's travel-guide content and showing it in search results, Google could sell travel-related ads against it and provide more tools for people to book travel arrangements.

The Frommer's deal follows Google's 2011 acquisition of Zagat Survey, whose reviews and ratings of millions of businesses have since been incorporated into Google+ local-business listings. Google said Monday that the Frommer's brand would be melded with the Zagat brand.

Frommer's data about local businesses around the world could boost the Google+ business listings─where both Zagat ratings and individual customer reviews are displayed─and Google Maps.


With Zagat and Frommer's, Google is betting it can become a trusted guide for travel and local-business information by using expert ratings and aggregating online comments from thousands of customers, the way Yelp.com and TripAdvisor.com do.

Frommer's is more evidence that Google has grown fonder of professionally produced content. There are other examples: It recently took an equity stake in Machinima Inc., which creates video content mainly for Google's YouTube video site.

A Google spokeswoman declined to comment.

In addition, Google is investing more than $350 million to help create and market professional-grade videos for YouTube, located on special 'channels,' as the site upgrades its offerings from the simple user-generated videos of its roots.

A separate content effort, though─Google's Knol online encyclopedia, which took contributions from experts─wound down this year as Google CEO Larry Page killed off some underperforming services.