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雅虎在梅耶尔带领下开始企稳

2013-01-30    来源:WSJ    【      美国外教 在线口语培训

Yahoo's Mayer Steadies Ship

Yahoo Inc. Chief Executive Marissa Mayer appears to be holding the ship together.

雅虎(Yahoo Inc.)首席执行长梅耶尔(Marissa Mayer)似乎正在让公司趋于稳定。

Six months into Ms. Mayer's tenure at the helm of the Internet company, Yahoo posted an 8% profit drop and a 2% revenue increase for its fourth quarter.

在梅耶尔掌舵雅虎六个月之后,这家互联网公司第四财政季度利润下滑8%,收入增长2%。

While the results were far from robust─last week rival Google Inc. reported a 22% jump in quarterly revenue, excluding its hardware business─Yahoo beat analysts' expectations and showed its business was holding steady instead of deteriorating.

尽管上述业绩根本算不上强劲,但雅虎的表现超出了分析师的预期,并显示公司业务正在企稳,而不是在恶化。上周,竞争对手谷歌(Google Inc.)公布,不包括硬件业务的季度收入增长22%。

In response, the Sunnyvale, Calif., company's shares rose 2.9% to $20.90 in after-hours trading, after a 4 p.m. Nasdaq Stock Market close at $20.31.

此后,这家位于加州森尼韦尔(Sunnyvale, Calif.)的公司在纳斯达克市场交易的股票盘后上涨了2.9%,至20.9美元。此前收盘时的价格为20.31美元。

For Ms. Mayer, the results were enough that the 'honeymoon period is going to last at least a couple of more quarters' while investors wait to see progress, said Sameet Sinha, an analyst at B. Riley & Co.

B. Riley & Co.的分析师辛哈(Sameet Sinha)说,对于梅耶尔来说,上述业绩已经足够了,蜜月期将至少再持续几个季度,投资者会继续等待公司取得进展。

Ms. Mayer was hired from Google last July to turn around struggling Yahoo. While she hasn't explicitly laid out a turnaround strategy, Ms. Mayer has revamped some Yahoo websites such as Yahoo Mail and Flickr, increased employee perks and begun to acquire small companies in order to add talent.

去年7月,雅虎从谷歌那里挖来了梅耶尔,目的是为雅虎扭转颓势。尽管她还没有明确提出一个重整战略,但梅耶尔已经对雅虎邮箱和Flickr等雅虎网站进行了重大调整,提高了员工的待遇,并且开始为增加人才而收购小型公司。

The 37-year-old CEO has also said she wants Yahoo, which owns popular sports, news and entertainment sites, to become a force in mobile-device software for consumers and to provide 'customized' content for people based on their interests, background and location.

这位现年37岁的CEO还说,她希望雅虎这个拥有广受欢迎的体育、新闻和娱乐网站的公司能够在移动设备软件中异军突起,并能够根据人们的兴趣、背景和位置来提供定制的内容。



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