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视频:2014年苹果秋季发布会(字幕)

2014-09-10    来源:BBC    【      美国外教 在线口语培训

北京时间9月10日凌晨消息,苹果公司在美国加州库部蒂诺市弗林特剧院(Flint Center)召开发布会。苹果公司在会上正式发布了两款大屏iPhone:4.7英寸的iPhone 6及5.5英寸iPhone 6 Plus,以及智能手表Apple Watch。

在发布大屏iPhone之后,苹果公司如外界预期的那样推出了新的产品品类——智能手表。不过让人略感意外的是,苹果公司并未将这款智能手表命名为iWatch,而是Apple Watch。这款新产品的发布,引发了现场的欢呼。

苹果手表具有一个非常传统的外观设计,方形表面,液晶触控屏幕,金属、皮革与塑料表带,并且具有18k金表版本和玫瑰金版本。苹果手表的主芯片被称为S1芯片,是一块体积很小,高度集成的芯片。手表正面覆盖蓝宝石玻璃,并具有无线充电。

外观“传统”,但系统界面却相当另类,主界面是一系列原型小图标组成,旋转手表旋钮可以放大。苹果公司CEO蒂姆·库克表示,这是一个非常革命性的产品,传统的手表旋钮——也就是表冠被重新定义,称为“数字表冠”。虽然手表支持触控,但数字表冠将承担主要操作。同时,表冠按下可以充当home键功能,立即返回主界面。另外,触控屏幕不仅能够触控,借由Force Touch功能,苹果手表还可以识别触控的力度。

Apple has unveiled a smartwatch - the Apple Watch - its first new product line since the first iPad and the death of its co-founder Steve Jobs.

The device runs apps, acts as a health and fitness tracker and communicates with the iPhone.

While rival smartwatches already exist, experts said Apple had a history of entering sectors relatively late and then changing their direction.

Apple also unveiled two new handsets that are larger than previous models.



The iPhone 6's screen measures 4.7in (11.9cm) and the iPhone 6 Plus's 5.5in (14.0cm) - a change that analysts said should help prevent users migrating to Android.

It also announced a new service called Apple Pay, which chief executive Tim Cook said he hoped would "replace the wallet" in shops.

While Apple Watch was the most anticipated product, the company's new handsets are likely to be its biggest earners.

Apple saw its global share of smartphone shipments slip from 13% to 11.7% between the second quarters of 2013 and 2014, according to research firm IDC, while Android's share grew.



"The main benefit for Apple in going to a larger size of screen is not so much to woo people over to its devices, but to prevent its customers defecting, particularly to devices such as Samsung's Galaxy Note," said John Delaney, head of IDC's European mobility team.

"But one should bear in mind that Apple's decline is relative - the smartphone market has expanded, and most of the expansion has taken place in the lower price bracket that Apple doesn't address."

Apple had previously justified the 3.5in and 4in screen sizes of its existing iPhones as being suited to one-handed use. In 2010, the company's co-founder Steve Jobs went so far as to say "no-one's going to buy" a phone that they could not get a single hand around.

But one expert said a market had developed for so-called phablets.

"Watching video is definitely something that appeals on a bigger display, as well as gaming. And for business customers, having more space to do emails properly and look at and edit presentations helps," said Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.



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