用户名: 密码: 验证码:    注册 | 忘记密码?
首页|听力资源|每日听力|网络电台|在线词典|听力论坛|下载频道|部落家园|在线背单词|双语阅读|在线听写|普特网校
您的位置:主页 > 每日焦点 > 经济 >

英语新闻:沃尔玛计划将“黑色星期五”购物热潮延长至五天

2014-11-13    来源:today    【      美国外教 在线口语培训

英语新闻:沃尔玛计划将“黑色星期五”购物热潮延长至五天
Wal-Mart is making Black Friday a five-day event


国内双十一的购物狂欢日只有一天让很多剁手族大呼抢的不过瘾。而世界上最大零售商沃尔玛公司也正在考虑将“黑色星期五”购物热潮延长至五天。

沃尔玛计划中的变革也是很多竞争对手正在做的事情,它们都希望把这个购物狂欢节尽可能拉长。黑色星期五促销已经开始从感恩节晚餐话题蔓延到整个周末。

Thanksgiving and Black Friday just weren't enough.

With a string of retailers pushing their sales ever earlier on Thanksgiving Day, Wal-Mart is shifting gears this year by extending its Black Friday discounts through the entire weekend.

Still, that's not to say the retailer will miss out on the Thanksgiving buzz. Wal-Mart will once again kick off its Black Friday deals at 6 p.m. Thursday, in line with competitors such as Target and Sears, and one hour later than Best Buy, Toys R Us and J.C. Penney.

"Black Friday is no longer about waking up at the crack of dawn to stand in long lines," said Duncan Mac Naughton, chief merchandising officer at Walmart U.S. "It's become a family shopping tradition where everyone shops at some point throughout the weekend."

On Thursday, Wal-Mart will kick off its sales event with discounts across a number of categories, including toys, DVD and Blu-ray movie, and kitchen appliances. Sample deals from this group include an Elsa doll from "Frozen," which will sell for $28.88 and 800 DVD and Blu-ray movie titles that will sell for between $1.96 and $9.96. Two hours later, it will offer markdowns across electronics such as a Beats by Dr. Dre portable speakers, for $99.95, or a $100 savings.

Wal-Mart will then give shoppers 30 percent off on entire categories from 6 a.m. to noon Friday through Sunday, and hold additional sales on categories such as mobile phones and diamonds also on those days.

The retailer will also hold online sales throughout the weekend, kicking off at midnight Thursday, and will offer free shipping on its top 100 gifts. Target last month announced that it will offer free shipping on all online purchases through Dec. 20.

Some retailers, including Wal-Mart, Amazon and Target, have already kicked off Black Friday sales in some capacity. Like Wal-Mart, Target will also extend certain Black Friday deals through Saturday. Some retailers, however, have declined to open on Thanksgiving Day.

"You've seen a number of retailers pull forward their events … and you're seeing a lot of activity, which tells me [this holiday is] going to be very competitive," Mac Naughton said.

Wal-Mart is trying to stabilize its U.S. business, which has posted a string of disappointing same-store sales figures. Last holiday, its same-store sales fell 0.4 percent.

For 2014, Wal-Mart spokeswoman Deisha Barnett said the retailer has increased its Black Friday inventory in every category.



顶一下
(0)
0%
踩一下
(0)
0%
手机上普特 m.putclub.com 手机上普特
[责任编辑:katee]
------分隔线----------------------------
发表评论 查看所有评论
请自觉遵守互联网政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
用户名: 密码: 验证码:
  • 推荐文章
  • 资料下载
  • 讲座录音
普特英语手机网站
用手机浏览器输入m.putclub.com进入普特手机网站学习
查看更多手机学习APP>>