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经济新闻:亚马逊低调入驻天猫

2015-03-09    来源:网络    【      美国外教 在线口语培训

Amazon opens Tmall store
经济新闻:亚马逊低调入驻天猫

亚马逊低调入驻天猫,似乎并不想声张,可还是被细心的观察人士发现了。尽管过去几年陆续有当当、国美、1号店入驻天猫的案例,不过这一次世界前“首大”电商平台亚马逊入驻今日最大电商平台,引发的关注还是大得多,由于双方缄默以对,也留下了一些悬念。

Leading US online retailer Amazon has opened another store on rival Alibaba Group Holding's business-to-consumer (B2C) marketplace Tmall, which analysts said on Sunday is aimed at furthering its presence in the country's heated e-commerce battleground.

The Seattle-based tech firm now offers over 1,000 imported goods including women's footwear, toys, food and kitchenware on tmall.com.

According to a press release e-mailed by China's e-commerce giant Alibaba to the Global Times Friday, the store is now in trial operation and is set to officially come online in April.

The US company already opened a store to sell its Kindle e-book readers on Tmall in November 2014, according to a post on its official Kindle Weibo account.

Amazon is not new to Chinese consumers. In 2004, it made its Chinese debut with the acquisition of the nation's leading online retailer of books joyo.com which was renamed Amazon China in 2011, according to media reports.

Amazon China could not be reached for comment on this by press time. But Niu Yinghua, vice president of Amazon China, was quoted in the press release as saying that a store on Tmall can further diversify and expand the distribution channels of the company in China.

"Obviously, Amazon wants to boost its business expansion in the promising Chinese market with the advantage of Tmall, which hosts over half of the country's B2C transactions," Lu Zhenwang, founder of Shanghai Wanqing Commerce Consulting, told the Global Times Sunday.

Amazon China, despite years of efforts, performs tepidly, said Lu.

Tmall continued leading China's B2C market with a 54.6 percent share in 2014, following by JD.com Inc with 17.7 percent, said a report released by Beijing-based market research Analysys International in late January. In contrast, Amazon saw its share of the market in 2014 fall to 1.8 percent from 2.72 percent in 2013, the report showed.

Lu noted that with Tmall's huge user base, the company is expected to see a surge in its sales and further development of its cross-border online shopping business.

Tmall, founded in 2012, racked up 114.3 million active users in the fourth quarter of 2014, while Amazon China's active users over the same period stood at 8.9 million, according to Analysys International.

As for Alibaba, the deal is expected to further enrich the company's global product range, in line with its global ambition, according to the press release.

This is definitely a win-win deal in the short term, Zhang Yi, CEO of Guangzhou-based market research company iiMedia Research, told the Global Times Sunday.

But he was concerned that in the long run, the deal will likely hinder the development of Amazon China.

"Amazon's new Tmall store may possibly cause Amazon China's overseas products buyers to shop on tmall.com, which is also actively carving out its territory for cross-border e-commerce," Zhang said.

A fierce competition has arisen between Amazon and Alibaba for China's growing cross-border e-commerce, which Beijing-based consultancy iResearch in January said racked in 4 trillion yuan ($639.6 billion) in 2014, a 30.6 percent growth year-on-year.

While Alibaba set up a separate cross-border purchase marketplace global.tmall.com in February 2014, Amazon China introduced a channel offering a similar service in November during the same year.

Alibaba is also Amazon's rival in other areas. On Wednesday, Alibaba reportedly announced it would set up a data center in Silicon Valley, which analysts said is targeted at chipping away at Amazon's cloud computing services.

Amazon is not the first major foreign company to open a store on Alibaba's marketplace Tmall.

Some foreign companies like Zara and Burberry also have Tmall stores.

Meanwhile, a total of 87 local retailers, such as dangdang.com, gome.com.cn and yhd.com, have also opened stores on tmall.com, domestic news portal tech.qq.com reported on Friday.

However, partnerships with Alibaba may not have benefited those retailers' market share a lot.

Dangdang, a Chinese online book retailer, which started selling goods on tmall.com in 2012, held a market share of 1.4 percent in 2014, down from 2013's 2.12 percent, according to Analysys International. (via Global Times )



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