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视频围观:Google的新logo你喜欢么?

2015-09-02    来源:普特编辑部整理    【      美国外教 在线口语培训

Here's what Google's new, simpler logo looks like
视频围观:Google的新logo你喜欢么?


谷歌今日宣布启用新LOGO标识,新LOGO采用无衬线字体,字幕“G”有四种颜色,整体更加动态。新LOGO的推出是为了更好的适用不同的智能终端,包括智能手机、电视、手表、汽车等。

谷歌副总裁、产品经理塔马尔·约书亚(Tamar Yehoshua)表示,谷歌Logo和商标,它们最初的设计被用于单一台式电脑的浏览器页面,之后不断更新,以期能在无以计数的设备和不同种类的输入方式(如触屏、打字和对话)中适应无缝连接的世界。
Google is looking younger as it gets older.

The search giant unexpectedly rolled out a new logo today, complete with a simpler sans-serif typeface while maintaining its signature parade of colors, albeit more muted. Perhaps not surprising is that the new logo evokes the company’s new parent company, Alphabet, thus providing a unified appearance across the two brands.

As Google does, the new logo was announced in a Google Doodle on its homepage showing a hand wiping away the old logo with the fresh identity.

Keeping with the “simple, friendly and approachable style” of its former logo, Google explained that the new version combined “the mathematical purity of geometric forms with childlike simplicity of a schoolbook letter printing.” TL;DR: It looks updated.



The custom font is called “Product Sans” and was designed in-house. The red, blue, yellow and green colors were edited to add “vibrancy” and “to maintain saturation and pop.” Google explained the surprisingly lengthy design process on its company blog.

With the cleaner and flatter font, akin to Facebook’s recent logo redesign, the new logo is made for mobile, noted Susan Cantor, the president of Red Peak Branding.

“The type is simpler, flatter and almost juvenile,” Cantor told Digiday. “I assume they’ve done this so that the brand retains its youthful, approachable feel in an era when things are becoming more impersonal and distant. ”

All of Google’s new products will soon be using the new logo, with Search being the first.(digiday)

rolled out:推出

wipe away:擦掉

geometric:几何学的

juvenile:年轻的

 



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