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传苹果2019年发布首款电动汽车

2015-09-22    来源:网络    【      美国外教 在线口语培训

Report: Apple's electric car arriving in 2019
传苹果2019年发布首款电动汽车


苹果公司正在加速其电动车计划,公司内部将该计划已部署为“致力项目”,目标交货日期(ship day)为2019年。

为此,苹果已经在传闻中偷偷立项了代号为“泰坦”的汽车项目,耗时1年研发苹果汽车的可行性,期间又多次同加州政府官员代表团进行会晤。目前,该项目已获批。在人员方面,苹果多次挖角自动驾驶技术专家,但从目前来看,苹果的首辆电动汽车并不会采用全自动驾驶。知情人表示,苹果目前正致力于研究如何将iPhone技术有效融入汽车驾驶领域。

SAN FRANCISCO — Apple fans may find themselves test driving far more than a new iPhone soon.

By 2019, drivers might see the first electric cars on the road brandishing the Cupertino, Calif., company's famous logo.

Apple is speeding up its plans to manufacture and ship an electric car in four years, According to The Wall Street Journal. The report says Apple is moving forward after investigating options for more than a year, as well as recently meeting with government officials in California. The report also says that Apple's first vehicles may not be autonomous.

Citing "people familiar with the matter," the report says Apple has plans to triple the 600-employee team behind the car project, which has been code-named Titan. Other evidence the long-rumored move could be real include leaked reports, first published in London's The Guardian, that Apple has been in conversations with a decommissioned military facility east of San Francisco that could host an automotive testing site.

But by far the biggest proof point is the considerable hiring of engineers with automotive backgrounds that the company has done in recent months. Some have come from Elon Musk's successful electric car company, Tesla, which some analysts have suggested could be a natural acquisition target for cash-rich Apple, and a quick way to buy itself into the often vexing auto manufacturing business.

Company officials remain mum about the hardware move. Apple CEO Tim Cook recently told talk show host Stephen Colbert, who asked about the project, "We look at a humber of things along the way, and we decide to really put our energies in a few of them."

If true, Apple's automotive venture would be a bold and ambitious move. It would also be in keeping with the company's often-repeated approach of refining already existing products, frequently redefining those very categories as it did with portable music players (iPods), smartphones (iPhones) and tablets (iPads).

Regardless of Apple's impressive track record, it would face stiff competition giving the growing number of entrants in the space. Besides autonomous vehicle pioneer Google, which has been testing its fleet of self-driving cars since 2009, ride-hailing giant Uber has also made noises about replacing its drivers with robots and has been hiring experts from Carnegie Mellon University at a fast clip.

A range of traditional automakers, from Audi to Volvo, have stepped up their Silicon Valley-based research and development labs in order to speed up work not on self-driving cars but rather on tech that gives drivers improved driver-assist tech, specifically for situations when traffic is slow.

Google in particular has made clear that when it comes time to mass-produce its pod-like two-person self-driving car, which is currently testing in Mountain View, Calif., and Austin, Texas, it will seek a partnership with an existing automaker to ease the considerable financial and regulatory burden that comes with automotive manufacturing.

Apple traditionally has never been big on partnerships or co-branding.

Gartner's automotive practice leader Thilo Koslowski isn't the least bit surprised that Apple might be eyeing a production vehicle, given how cars have morphed from horsepower-focused machines to rolling software platforms.

"The car is now the ultimate mobile device, so if I'm a big technology company looking at automobiles that are largely software driven, I'd be thinking, 'Hey, that's us,'" he says.

Koslowski adds that while the auto industry is known for its traditionally low profit margins, "maybe that's just the old way of looking at a business that will be changed. From a tech company perspective, perhaps you're not looking at cars as single ownership products, but more as shared devices that you'll focus on in specific geographies."

Many auto and tech analysts have posited that in the near future urban centers could give way to sensor-driven autonomous vehicles as a way to reduce pollution and free up lucrative real estate currently given over the cars.

While Apple could well fast track its move into the automotive space by buying an existing manufacturer, Koslowski says that isn't necessary to get into this product arena.

"I can guarantee you that there are traditional automotive manufacturers that would offer up excess capacity on their production lines, particularly if the economy got tight," he says.(USA Today)



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