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詹姆斯与耐克签订终身合约 或成史上最贵!

2015-12-08    来源:网络    【      美国外教 在线口语培训

 LeBron James signs lifetime deal with Nike

詹姆斯与耐克签订终身合约 或成史上最贵!
 
据外媒报道,NBA球星勒布朗·詹姆斯与耐克公司签下了一份受保障的终身代言合同,合同的具体金额尚未公布。
 
但知情人士透露,这是耐克公司44年历史上与单个运动员签下的最大合同,其价值“数倍”于杜兰特和耐克签订的合同。去年,雷霆球星凯文·杜兰特与耐克签下了一份10年3亿美元的合同,当时是历史第一天价。换言之,按“数倍”计算,詹姆斯新合同的金额至少达到6亿美元,将成为NBA现役球员中最贵的球鞋合约。
 
American basketball star LeBron James has signed a lifetime deal with the world's biggest sporting goods firm, Nike.
 
Mr James, who turns 31 later this month, has been with Nike since 2003 when he signed a $90m (£59.7m) contract with the firm.
 
The sports star's latest deal is believed to be the first lifetime contract ever signed by Nike.
 


No financial terms around the deal have been released so far.
 
However, early reports suggested it would be more than the $300m 10-year contract Nike signed with basketball star Kevin Durant - an Oklahoma City Thunder player.
 
Mr James is a four-time National Basketball Association (NBA) most-valuable player and has won two Olympic gold medals. He played for the Cleveland Cavaliers from 2003 to 2010 before moving to Miami Heat for some four years. In July 2014 he returned to the Cavaliers.
 
Nike said it had agreed to a lifetime relationship with Mr James "that provides significant value to our business, brand and shareholders."
 
"We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond," the sporting giant said.
 
Speaking to reporters on Monday after the deal had been announced, Mr James said, "I'm very humble, man."
 
"It's been an unbelievable time for myself and my family, and I'm just grateful that Nike and [Nike founder] Phil Knight, and everyone over there, just believed in a skinny old, skinny 18-year-old kid from Akron, Ohio, and I'm happy to be a part of such a great company," he said.
 
In addition to playing professional basketball, Mr James has his own shoe line with Nike as well as a production company. He also has deals with McDonalds, Coca-Cola and Samsung among other companies.(source:BBC)


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