Unit 8 The Rise of the Poorgeoise
Brooks dubbed them "BoBos," the "bourgeois bohemians" who created a new anti-establishment establishment. (1) They were the specialty-cheese-eating, sport-utility vehicle-driving environmentalists who railed against the elite even as they became one of themselves.
They were, in a sense, the anti-rich.
Now, they are calling them the "Poorgeoise," affluent entrepreneurs and executives who prefer to look like starving artists. An article in the Guardian says the financial crisis has made the Poorgeoise more common than ever.
"They're rich and they love to spend, but they like to pretend they're having as hard a time as the rest of us," the article says.
It's the latest must-have term, fresh in from Brooklyn and Portland where the streets are paved anew with poorgeoise hipsters. (2) The poorgeoisie are the counter-cultural rich who have adopted a form of consumerism look as though they haven't spent. It's a new way for rich people who don't want to seem rich to buy their way out of the guilt and shame of having money at a time of mass economic woe.
According to the article, they drive hybrids, have creative jobs and grow their own vegetables.
I wonder, though, whether the Poorgeoise are all that new, or all that real. Even before the crisis, many of the wealthy liked to drape themselves in the camouflage of the proletariat-boarding tbe G5 jet in jeans, T-shirts and sneakers. They preferred to be around "thought leaders" and creative artists rather than other rich people.
They were the Google guys or the art-buying hedge-fund managers in Greenwich, Conn.
Bobos and Poorgeoise and those who pretend to be less wealthy have been with us for years. What has changed is that many of them no longer have to pretend.
1. They were the specialty-cheese-eating, sport-utility vehicle-driving environmentalists who railed against the elite even as they became one of themselves.
本句是一个复合句，主句是They were...environmentalists。其中the specialty-cheese-eating和 sport-utility vehicle-driving两个现在分词短语作前置定语修饰environmentalists o who引导限制性定语从句，修饰environmentalists。even as引导时间状语从句。
2. The poorgeoisie are the counter-cultural rich who have adopted a form of consumerism against consumerism, a way of spending to make themselves look as though they haven't spent.
本句是一个复合句，主句是The poorgeoisie are the counter-cultural rich o who引导限制性定语从句，修饰the counter-cultural rich。其中 a way of...spent是a form of consumerism的同位语。其中as though引导方式状语从句。