HM: So what do you think about the invitation to speak at the conference in October?

P:   I think it’s a great opportunity.

HM: I agree. It will be good for the company to have our name up alongside those of the big brands.

P:   And people are always interested to hear about how new market entrants are getting on.

HM: We’ve certainly got nothing to be ashamed of on that front.

P:  Exactly. The question is whether you want to do the speech or you think I should do it.

HM: Well it’s an important show-I think it would look odd if you didn’t speak yourself.

P:   OK. And what about exhibiting?

HM: We’re putting an exhibition stand together at the moment.

P:   How much does it cost to exhibit?

HM: It depends which package you go for, but it won’t be cheap, around $15,000 probably.

P:  And how much does it cost per person?

HM: As a speaker, you’ll get in for free. And as exhibitors, we’ll get our first four people in for free as part of the cost.

P:  Well I wouldn’t worry about the cost too much-I think it’s important that all of our senior team is at the conference.

HM: Sure, it’s certainly the best place to make contacts.

P:  That’s right, and hopefully we’ll sign some new contracts while we’re out there.

HM: There are always a lot of media people at the convention, too.

P:  OK. So if it looks like we’re going sign any important deals we should draft press releases for them.

HM: If we have any budget left, we should maybe host a drinks party one evening as well.

P:  OK, but don’t forget to invite any important customers whatever you do.

HM: So what do you think about the invitation to speak at the conference in October?