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外企白领口语24:市场部门(音频)

2015-10-26    来源:网络    【      美国外教 在线口语培训

 

外企白领口语24:市场部门(音频)

Markets 市场部门

市场需求量比较大 in large demand on market

A: Our sales department claims that the stainless steel ones are in large demand on market.

B: Really? That means we should make adjustment accordingly.

接订单 fill the order

A: Do we have SM-57 in stock?

B: Yes, we always try to keep adequate stock.

A: Can we fill this order?

B: No problem. We have enough stock to supply the clients.

查一笔上个月的订单 track down an order of last month.

A: Susan, I wonder if you could track down an order of last month. It hasn't arrived yet.

B: Certainly. Do you have an order number?

最新款的吸尘器 the latest vacuum cleaner

A: I recommend to you our latest vacuum cleaner this year.

B: What's the difference?

A: It makes less noise compared with the old ones.

B: And?

A: The design of the appearance is also the fashion development trend in the future.

贵方觉得我们的产品如何?How do you like our products?

A: How do you like our products?

B: As a matter of fact, we shall be obliged if you give us your catalogs, price list, sales literature and other details of your business together with samples.

试销 trial sale

A: Is this type of vase new?

B: Yes, it is. This is the most fashionable item for this year.

A: We'd like to order 100 first for a trial sale. If it is sells well, we will order more.

B: Sorry, according to the regulations of our company, the minimum order for this item is 200.

大量订购 place a large order

A: If you can place your order within this month, the present prices are still in effect.

B: I know, but I have to contact our headquarters first.

A: Certainly, and you can report that if you place a large order, you can enjoy a special discount.

价格上涨 Prices soared/increased.

A: Your prices have soared additional 20% over the last year.

B: The reason is that the price of the raw materials increased.

A: But at present, the price of this commodity is tending downward on the world market.

B: Well, how about this: we will lower our price another 5%, that is our bottom price.

物有所值 High quality deserves high price.

A: Your goods are indeed superior in quality compared with those of other manufacturers, but can you cut the price a little bit?

B: Oh, I’m sorry. High quality deserves high price.

品质证明书 certificate of quality

A: As long as the quality is good, it hardly matters if the price is a little bit higher.

B: Don't worry about that. We have a certificate of quality.

商品目录所列的产品规格 specifications shown in the catalogue

A: We've received the specifications as shown in your catalog. But the color in the design is not so fashionable in our market.

A: That's not a serious problem. We can adjust to your requirements.

销售合同 sales contract

A: This is the sales contract we draft for this deal, you can have a look first.

B: There seems no article about the terms of payment and conditions of payment?

A: I just want to discuss with you about this. What's your opinion?

B: Opening the Letter of Credit within 30 days after the shipment will be all right.

分期付款 payment by installment

A: I was wondering if you could by any chance accept the payment by installment.

B: What's your specific idea about that?

A: Actually, our idea is that the payment can be separated into two installments.60% of the total will be paid upon delivery. And the rest after the final acceptance. What do you say?

B: I think at least 70% of the total should be paid upon delivery.
A: You can say that again.

销售业绩 sales performance/achievement

A: From this month on, we will apply the performancerelated pay system.

B: How about last month's sales performance?

A: That will be calculated in this month's pay. So you will get a higher salary for your better performance.

B: Well, this kind of reform also can bring more profit to our company.

销售指标 sales quota

A: What is your requirement to agencies?

B: You must fulfill the sales quota of 100 sets per month.

A: If so, how much can we get as the commission?

B: You will get a 10% commission on every machine you sell.

目标客户 target/potential customer

A: How do you define your target customer?

B: We designed a questionnaire to do the research.

A: What's the consumers' response?

B: Almost all the young people have the great interest in our product.

售后服务 after-sale service

A: Your product is nice, but will the price be on the high side?

B: Our price is absolutely competitive. You can compare that with the other dealers.

A: Then,how about the after-sale service?

B: Don't worry about that, our company has sound after-sale service.

调换 replace

A: If there is something wrong with the product after your purchase, you can get it replaced within 7 days. We also offer you the after-sale repair service within a year.

A: Will it be repaired free of charge?

B: Yes, but we will charge you after one year.

销售单据 sales receipts/invoice

A: What are the sales documents I need to present to you when I come to get it repaired?

B: Invoice is a must. You'd better bring the guarantee certificate together with it as well.

销售技巧 selling skills

A: How do you strengthen the sales persons’ quality in the training?

B: I always give them lectures on marketing.

A: What's the specific content of those lectures?

B: Mostly I attract their attention to the selling skills they must have as a salesperson.

采购商 / 供应商 buyer / supplier

A: I find it more efficient for a buyer to deal with fewer suppliers rather than more.

B: I don't buy your point. I think more suppliers mean lower price and higher quality.

A: It's not the case in reality. Buyers can benefit a lot from the reduction in the number of suppliers.

采购数量与采购时机 order quantities and timing

A: Henry, what do you think matters the most in purchasing?

B: Order quantities and timing.

A: Why are they important?

B: How and when to buy is a big concern in reducing cost.

及时采购 Just-in-time (JIT) purchasing

A: Just-in-time purchasing seems to be quite popular now, isn't it?

B: Yes. You know one goal of modern purchasing is to maintain supply continuity with the minimum inventory investment.

A: I think the goal of JIT purchasing is zero inventory.

B: Theoretically speaking, it is. But in practice, that is rarely achieved.

市场调查 conduct a market research

A: I am thinking of doing a new business.

B: What sort of business will it be?

A: I've been thinking about opening a supermarket.

B: The business will be good if you choose the right location. You'd better conduct a market research first.

市场定位 market positioning

A: What is the market positioning for our new products?

B: We focus on the teenagers, their consuming power is increasing day by day.

销售战略 selling strategy

A: Have you predicted our position?

B: We'll be the market leader in the near future. Our selling strategy is the high quality of our products.

市场会变得更规范。The market will be standardized.

A: What are the opportunities for the next five years?

B: The market will be standardized.

A: And?

B: The government may announce more positive policies to promote the international business.

市场营销策划 marketing plan

A: How is the marketing plan for the new product going on? Don't forget to analyze the basic four aspects.

B: Don't worry; we've already finished the part about product and promotion.

分销渠道 distribution channels

A: What are the distribution channels you have found for our products?

B: Nowadays, the direct marketing is very popular, such as the internet, telephone, mail, etc.

A: What are the advantages of direct marketing?

B: The most prominent one is reducing the cost.

中间商 intermediary

A: Do you think we should use the intermediaries to help us with the sales?

B: Absolutely. They have knowledge of customers and their needs.

定价时所定的战略目标 strategic objectives in pricing

A: What are the strategic objectives in your pricing?

B: I'm not sure about it. The least is survival, but we are trying to achieve profit maximization as well.

特许经营权 franchise

A: Are you planning to go with one of those big chain supermarkets?

B: Yes, that is probably reliable.

A: But a franchise from those big supermarkets must be very expensive.

B: Yes, I am thinking how to avoid investing a great deal of money.

开设海外分公司 Open an overseas branch company

A: Recently, we are preparing to enlarge our business scale further.

B: You mean?

A: We are discussing opening an overseas branch company in the US.

B: Great, that’s a big market for us to make the profit.

我们可以把这里的经验运用在分公司的发展上。We can apply the experience we have here to develop the branch company.

A: Do we need to hire all the managers and staff in the US?

B: No, the new company cannot be operated by all local people.

A: So we need to send some managers and engineers from the headquarters to help them?

B: Yes, thus we can apply the experience we have here to develop the branch company.

当地的商务文化 local business culture

A: We also need the local managers, because they know the local business culture.

B: Would you please raise an example?

A: For example, when they negotiate with the American clients, they know better about the difference.

B: It seems we need help from each other.

调整管理风格 adjust the management style

A: Our management in China is traditional, but in America, we need to adjust the management style to the local culture.

B: That's right, the management approach in American culture emphasizes independence.

A: So we have to adjust to the different management when we are developing the new market.

B: En, only by doing this can we get the market share in the local market.

没有涉猎到的市场 an untapped market

A: It's time for us to develop a new market now. So far, Vietnam is an untapped market for our product.

B: So we'd better find an intermediary in Vietnam to help us begin our business there.

潜在市场 potential markets

A: This year we are going to find more potential markets.

B: That means we'll sell our products to more places?

A: Yes, but we need to remember that some countries don't welcome the aggressive sales.

B: You're right.

犯规 break the rules

A: We have to prepare well before we enter into the new market. In addition to the culture, we need to understand their law regulations.

B: Yes, it's easy to break the rules if we are not familiar with them.

开发新市场看重的是市场份额。emphasize the market share when developing new markets.

A: You must remember we emphasize the market share when we develop the new market.

B: How about the other benefits?

A: Of course, profit is what we want, but we need to get the customers first in the fierce competition.

B: I'll take your advice.

短期规划 short-term planning

A: What's the short-term planning of your company?

B: We are preparing to enter new markets in Europe.

A: How do you define your term?

B: Our planning is within next year.

长期规划 long-term planning

A: The long-term planning of our company is to compete with the Fortune 500 corporations.

B: When do you plan to enter into Fortune 500?

A: I hope we will be on the list in 2010.

那些都是不可避免的挑战。Those are all inevitable challenges.

A: Can you imagine the challenges for the next 5 years?

B: Those are all inevitable challenges.

A: Can you list some?

B: Like the increasing price of raw materials, fierce competition and over capacity of the industry.



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