用户名: 密码: 验证码:    注册 | 忘记密码?
首页|听力资源|每日听力|网络电台|在线词典|听力论坛|下载频道|部落家园|在线背单词|双语阅读|在线听写|普特网校
您的位置:主页 > 英语考试 > BEC考试 >

2015年BEC中级冲刺试题(5)

2015-05-04    来源:233网校    【      托福雅思口语高分过

This time round it is just possible that changing tastes are running in Britain's favour. The

enthusiasm for massive, centralised retail chains has decreased. People want things with some sort

of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.

They are now looking for the small, the precious, the 'real thing', and this is precisely what many

of the companies participating in the initiative do best.


13 The main reason that the British business people are going to America is to

A encourage American consumers to buy their products.

B analyse how American companies attract media coverage.

C look for financial backing from American investors and banks.

D investigate how British and American companies could form partnerships.


14 In the writer's opinion, the proposed venture will be different to previous onesBECause

A fewer British business leaders will be making the trip.

B less well-known companies will be better represented.

C the larger companies have decided they will not be participating.

D it involves research into how British companies market themselves.


15 The writer states that Carringtons was wrong to

A be cautious about trading in America.

B borrow money from its European investors.

C assume it was superior to American rivals.

D ignore the advice of its American managers.


16 According to the writer, Polly Brown's mistake occurred when it

A continued to trade despite making a loss.

B attempted to attract a different type of customer.

C tried to break into too many markets at the same time.

D expected American consumers to pay British prices for goods.


17 Sarah Scott states that British companies hoping to succeed in America should

A focus on a gap in the market.

B be less concerned with their image.

C concentrate on selling products in the mid-price range.

D carry out research into the pricing policies of American companies.


18 The writer suggests that success in America depends upon

A adopting a more American approach to marketing.

B persuading the mid-range consumer to pay for quality.

C copying the strategies of American companies.

D building a reputation as a supplier of unique goods.
(233网校)



顶一下
(0)
0%
踩一下
(0)
0%
了不起的盖茨比
跟着纪录片学英语
有声读物:公主日记
初学者最好资料
手机上普特 m.putclub.com 手机上普特
[责任编辑:occupatio]
------分隔线----------------------------
发表评论 查看所有评论
请自觉遵守互联网政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
用户名: 密码: 验证码:
  • 推荐文章
  • 资料下载
  • 讲座录音
普特英语手机网站
用手机浏览器输入m.putclub.com进入普特手机网站学习
查看更多手机学习APP>>