The Face of 50 Japans Women Greet the Half-Century with Heads Held High
CNN ANCHOR：Now, all of us know that we don't get older, but every so often we can't help noticing that other people are getting on a little bit. Prime example-Madonna. She turns 50 this Saturday. She's not alone either. Michael Jackson, Prince, the movie siren Sharon Stone, all of them are celebrating the half-century mark this year, and that got us to thinking. What does 50 look like these days? Kyung Lah tracked down Japan's very own Madonna in a first installmene of The Face of 50.
KYUNG LAH, CNN CORRESPONDENT
A disco sensation with their sequinneds suits and go-go boots, the girl duo called Pink Lady ruled Tokyo's charts in the late '70s, but everyone grows up and gets older.
"But not old," says Keiko Masuda. She's one half of the Pink Lady group and now a Solo artist at 50 years old-an all-natural 50.
"She's showing us being 50 is not so bad," says this groupie.
"I think she's getting younger," says this male admirer.
"I don't have any secrets," says Masuda. She says she's just a happy ]apanese 50-year-old.
No airbrushing on the cover?
"None," says magazine editor Hirofumi Niikura of this 53-year-old cover model. Niikura is the editor of Hers magazine, geared to and featuring" 50-year-old women. Page after page, timeless Japanese beauties.
"Japanese women take care of their skin from a young age," says Niikura.
Skin care is an obsession in Tokyo, and where plastic surgery remains uncommon. Tokyo's women spend billions a year on cosmetics and sunscreen and take drastic measures to stay out of the sun, using parasols at the hint of sun exposure to covering your arms, even on a hot, humid summer day. And women stay thin and healthy on the Japanese diet filled with vegetables and fish.
Okay, so staying out of the sun, eating a healthy Japanese diet and taking care of yourself-all great advice. But the reason why women in Japan may look younger longer may come down to one word: genetics.
"Japanese women tend to be mistaken for children in other countries when they're younger," says Niikura.
"But now," says Niikura，"a new generation of 50-year-old women has emerged in Japan, as famous for their achievements as they are for their beauty."
Women like Keiko Masuda. While not the sexy sensation she was in her 20s, she says that doesn't matter.
"I follow an old japanese saying," says Masuda. "Treasure every encounter, for it won't happen again, and true happiness flows from the inside out."