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原来如此英语视频系列:微博营销

2015-09-06    来源:网络    【      美国外教 在线口语培训

微博营销

用丰富的图文,搞笑漫画,风趣幽默的讲解,为你带来各方面的文化知识。让你学习英语的同时,扩大视野,提高你的知识量。本系列为中英双字幕。

【本集介绍】

推特如今无处不在,它渗透进你的朋友圈、名人新闻以及和宠物嬉戏的时光,各行各业都刮起“推特风”。这期介绍微博(推特)营销。

【中英文本】

It's so official: Twitter is everywhere and along your friends, favorite celebrities, and pets, organizations of all sizes are getting involved in a big way. This is Twitter for Business Explained by Common Craft.
推特如今无处不在,它渗透进你的朋友圈、名人新闻以及和宠物嬉戏的时光,各行各业都刮起“推特风”。这期介绍微博(推特)营销。

These days, Twitter helps people like you stay informed about news, people and organizations that interest them. When they sign up and follow a Twitter account, those updates,  or "Tweets" become a part of their Twitter stream, which they can track each day.
推特帮助我们了解各种有趣的动态时事。当注册并关注一个帐号时,就可以跟踪他们的信息流。

It's these tweets that create an opportunity for businesses to build connections with followers. It can turn a simple click into a long term relationship that can inform, educate, and endear.
每一次更新,都是和粉丝们建立商业关系的机会。长期的关注能增进交流,加深感情。

Here's how a few businesses are using Twitter. Zach is a maven of mobile food. His popular lunch truck appears in a new spot in the city every day. He used to show up wherever there was a crowd.
商家又是如何利用推特呢?扎克经营着一辆移动餐车,他的餐车每天出现在城市不同的角落。通常他扎根闹市。

But now, the crowd comes to him. That's because devoted lunch-goers follow him on Twitter. Now he's able to inform followers about his location and get ready for the rush. But it's not just small businesses.
现在顾客却主动找上门来。这是因为老顾客们都成了他的推特粉丝。他只发布餐车地点,食客们就会纷至沓来。推特不局限于小生意。

Emi's customer service department at a Fortune 500 company has been on Twitter for a year now. While her team is dedicated to posting tweets and responding to customers, she's focused on listening.
艾米所在的世界五百强公司客服部已使用推特一年了。当艾米的团队在负责运营推特,并响应客户需求,她则专门留意人们的评价。

People mention her product every day on Twitter. Using Twitter Search, she can stay on top of what's being said around the world whenever someone mentions her company or products. This instant access to relevant information has become her company's early warning system and a valuable of way of engaging customers.
人们在推特上会提到她的产品。使用搜索功能,她就能及时了解人们对产品的看法,对相关信息的及时跟踪便于建立预警机制,并吸引客户。

For Raghav though, Twitter is simply a better way to communicate. For years his non-profit primarily used mailers and email to alert patrons of projects and campaigns. Now, along with monthly updates, his organization can use daily tweets to build long term relationships. Their interactions on Twitter endear patrons in a way that other communications can't.
而对加拉夫而言,推特则是他的沟通方式。以往他的非营利机构通过信件和电邮为客户提供资讯。如今他的机构通过发布推特来巩固与客户的长期关系。正是推特上的交流让他们受到了客户的青睐。

For many, Twitter works because people who click "follow" choose to be involved and many stay involved over time. And keeping them engaged may mean having conversations, using humor, sharing interesting links or photos and videos.
对很多商家来说,推特是推销神器,人们可以随时关注并成为拥趸。通过幽默或是分享有趣的内容来维持粉丝们的持续关注。

But Twitter also comes with some risk. It's easy to post something regrettable. That's why policies that ensure Twitter is used responsibly are important for an organization's reputation.
不过,推特有时也带来风险。稍不留神就会“祸”从口出。在推特上发布负责任的信息对企业声誉举足轻重。

Further, a strategy for Twitter, like any outside communication, can be helpful. Use your account to follow others and share your unique perspective, and don't forget to make it easy for people to find you on Twitter. Soon enough, you'll see why Twitter is everywhere.
长远来看,推特这一沟通渠道大有裨益。关注别人,发表独到见解,并让大家注意到你。很快,你就会了解推特遍地开花的原因。

I'm Lee LeFever and this has been Twitter for Business Explained by Common Craft.
我是李·勒菲弗,这就是原来如此系列之微博(推特)营销。



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