BEC´Ê»ãÏê½â:B(8)
brand leader brand with the biggest market share Æ·ÅÆÁìµ¼Õß
¡¾Àý¡¿IBM is the brand leader in the field of portable computer.
brand loyalty (n.) customer desire to continue buying the same brand Æ·ÅÆÖҳ϶È
¡¾Àý¡¿They managed to set up the brand loyalty of their consumers.
break even (v.) balance costs and revenue, not make a profit or a loss ÊÕ֧ƽºâ
¡¾Àý¡¿We just broke even last year.
breakeven point point at which revenue equals costs ÊÕ֧ƽºâµã
breakthrough (n.) an act of overcoming or penetrating an obstacle or restriction Í»ÆÆ
¡¾Àý¡¿It is up to both of us to try our best to make a breakthrough in the present negotiations.
brief (v.) to give concise preparatory instructions, information, or advice to ¼òÒª½éÉÜ
¡¾Àý¡¿The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.
¡¾Í¬Òå´Ê¡¿abstract, synopsis, outline
bring forward (v.) make earlier Ìáǰ
¡¾Àý¡¿We brought the launch date forward to June 1st.
bring up (v.) mention, introduce Ìá³ö
¡¾Àý¡¿The chairman brought up the question of holidays.
brochure (n.) publicity booklet giving information about a product or service£¨Ðû´«²úÆ·µÄ£©Ð¡²á×Ó
¡¾Àý¡¿They asked for a brochure about our services.
¡¾Í¬Òå´Ê¡¿leaflet, pamphlet, booklet
broke (adj, inf) without/out of money ÆÆ²úµÄ£¬Ò»ÎIJ»ÃûµÄ
¡¾Àý¡¿He was broke until he won the lottery.
¡¾Í¬Òå´Ê¡¿insolvent
broker (n.) person who buys and sells shares/currency etc. ¾¼ÍÈË
¡¾Àý¡¿That firm is acting as a broker.
¡¾Í¬Òå´Ê¡¿agent, middleman
brown goods(n) items such as television sets and radios that are sold in cabinets made of wood or similar materials ²èÉ«µçÆ÷
¡¾Àý¡¿There are bloody competitions on China’ brown goods market.
¡¾·´Òå´Ê¡¿white goods