BEC词汇详解:B(8)

brand leader brand with the biggest market share 品牌领导者

【例】IBM is the brand leader in the field of portable computer.

brand loyalty (n.) customer desire to continue buying the same brand 品牌忠诚度

【例】They managed to set up the brand loyalty of their consumers.
 
break even (v.) balance costs and revenue, not make a profit or a loss 收支平衡

【例】We just broke even last year.

breakeven point  point at which revenue equals costs 收支平衡点

breakthrough (n.) an act of overcoming or penetrating an obstacle or restriction 突破

【例】It is up to both of us to try our best to make a breakthrough in the present negotiations.

brief (v.) to give concise preparatory instructions, information, or advice to 简要介绍

【例】The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.

【同义词】abstract, synopsis, outline

bring forward (v.) make earlier 提前

【例】We brought the launch date forward to June 1st.
 
bring up (v.) mention, introduce 提出

【例】The chairman brought up the question of holidays.
 
brochure (n.) publicity booklet giving information about a product or service（宣传产品的）小册子

【例】They asked for a brochure about our services.

【同义词】leaflet, pamphlet, booklet

broke (adj, inf) without/out of money 破产的，一文不名的

【例】He was broke until he won the lottery.

【同义词】insolvent

broker (n.) person who buys and sells shares/currency etc. 经纪人

【例】That firm is acting as a broker.

【同义词】agent, middleman

brown goods(n) items such as television sets and radios that are sold in cabinets made of wood or similar materials 茶色电器

【例】There are bloody competitions on China’ brown goods market.

【反义词】white goods