Chris:Using all of the information that Ms. Graff has just presented as a starting point, my product development team has been trying to enhance our product to include more of customer’s desired features. Our specific proposals were described in detail in the memo that was circulated last week, so I see no reason to cover them in depth at this point in time. However, we do need to open a dialogue about which changes we’re going to implement, and a time-line for doing so. So, as our presentation concludes, I want to repeat the key points. First, our market share is showing a downward trend. Second, our marketing campaign isn’t appropriate for our target audience. Third, many key features are missing from our product. Our recommendations are to revamp our marketing campaign and redesign our product. We are facing some serious problems, and we need your input in order to deal with them as quickly as possible.
Without further ado, I’d like to open the floor for discussion. Shawn will be our moderator.
starting point – the place where someone begins something; the information that one uses to begin something
* When Haydn was trying to decide which university to go to, his starting point was that it had to have a good physics program and a swim team.
proposal – one’s suggestion or idea about what should be done, how, and when
* When the research scientist wanted to build a new laboratory on campus, she had to submit a proposal to the university president for his approval.
memo / memorandum – a short written message in business, usually to share information in an office
* The top of a memo usually lists the name of the person it’s going to, the name of the person who wrote it, the date, and the subject.
to circulate – to move from one place to another; to pass from one person to another so that information is shared
* Lots of funny jokes circulate through email as friends send them to each other.
in depth – in detail; with a lot of detail
* Dr. Ringold plans to read the report in depth before making a decision at tomorrow’s meeting.
at this point in time – now; right now; at this moment; at the present time
* At this point in time, we still don’t know how many people were killed by the storm.
to open a dialogue – to begin to talk about something; to start a discussion
* Martin Luther King Jr. opened a dialogue in the United States about the relationship between the different races in this country.
to implement – to put something into action; to take a plan or idea and to make it happen
* The bank is going to implement its new policies beginning in March.
time-line – a plan showing when someone will do something over a period of time
* This time-line shows that they’ll begin building the hospital next week, but it won’t be finished for almost three years.
key point – main idea; most important idea
* The key points in the president’s speech was that we’ll be closing down one of the offices by the end of the year and we’ll have new management.
trend – something that changes in one direction over time; a general way that something is changing or developing over time
* There is an upward trend in the price of new homes in this area.
to face – to deal with; to confront; to have to address
* Mr. DeFazio faces problems at home and at work: his wife wants a divorce and his boss isn’t satisfied with his work.
input – one’s ideas, opinions, and suggestions about something, especially a project or idea
* Mariah’s input on the report was very helpful because she helped us make the writing more direct and easier to understand.
to deal with – to handle; to manage; to answer; to address
* How can we deal with the high prices of gasoline?
without further ado – without any more delay; without waiting any longer
* You have all heard about our exciting new product. Now, without further ado, here is the item that will change the way companies do business.
to open the floor – to allow anyone in the room to speak; to invite comments from other people
* When the president opened the floor for discussion during the meeting last week, all of the employees began talking at the same time.
moderator – a person who guides a discussion and decides who may speak
* Without a good moderator, many meetings become discussions between only two or three people instead of the whole group.