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【整理】BBC 俄罗斯生效酒类广告禁令

2012-09-10    来源:putclub    【      美国外教 在线口语培训
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 A far-reaching ban on alcohol advertising has gone into effect in Russia as part of a campaign to tackle the country's drink problem. Jason Caffrey has the details.

 
Alcohol consumption in Russia is amongst the highest in the world, and the new ban is designed to help change that. It prohibits the advertising of alcohol on TV, on radio, on public transport and on billboards. It also applies to the Internet. And from January next year, it will cover up print media. Only shops and kiosks will still be allowed to advertise alcohol. One expert told the BBC the ban would hit legitimate producers, but leave black market traders untouched. Others have defended it as a tough but necessary measure to reduce Russia's high levels of alcohol consumption.
 
 

 作为反酗酒运动的一部分,一项酒类广告禁令在俄罗斯生效,该禁令影响深远。杰森·卡弗雷为您带来详细报道。

 
俄罗斯是世界上酒精消费最高的国家之一,此项新禁令旨在改变这一状况。它禁止酒类广告在电视、收音机、公共交通以及户外看板上出现,而且同样适用于网络途径。从明年一月起,该禁令还将覆盖平面媒体。只有商店和报摊被允许为酒类做广告。一位专家告诉BBC记者,该禁令将对合法酒类生产商造成冲击,却不会触动黑市交易商。其他人则辩护道,该法令对于降低俄罗斯高水平的酒精消费而言,是个虽严厉但十分必要的措施。
 
【本译文由普特网友鱼子酱1215提供】


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