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VOA慢速[科技]科技为音乐产业带来重大变化

2014-09-11    来源:普特英语听力    【      美国外教 在线口语培训
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From VOA Learning English, this is the Technology Report.

Technology is creating major changes in the music industry. Music lovers listen to and buy music on the Internet. They can watch live concerts of favorite artists online. And music makers as well as music industry officials use social media to reach and increase public interest.
 
Nick Sherwin is the founder of the band — Suburban Skies. He says 21st Century technology permits a band to control its own future.
 
"Social media is a wonderful thing, and being able to control your own art and not be signed by a record label — to be your own record label — is liberating."
 
Sherwin says the Internet and social media have created possibilities for musicians. He says the new way to success is to give visitor more than one type of experience.
 
"Some most important thing is content. You have to have songs, videos to be able to get up and do this. But I think it is extremely important to do shows to build your brand, to build your reputation," Sherwin said.
 
Music industry officials discussed the future of the business during an international conference in Los Angeles, California. They said musicians are choosing to perform live across the country, following the drop in CD sales in the United States.
 
Rob Light is head of music with a creative artists agency. "The majority of the income for artists now is coming from the live marketplace."
 
Along with the popularity of live music there has been an explosion in the number of music festivals, these events are advertised on social media.
 
Pasquale Rotella leads Insomniac, a company that produces electronic dance music festivals in several countries.
 
"Someone could make it in their bedroom and put it out there. People can gain fans that way, online without anyone's help, and that has absolutely helped the growth of dance music," said Rotella.
 
Bob Pittman leads the radio organization — Clear Channel Communications. He says music lovers are still listening to the radio, although there are new ways of finding music. He says 70 percent of Americans say they discover new music from what they hear on the radio.
 
But Rob Light says radio will soon be a thing of the past.
 
"I do not believe that terrestrial radio is going to be as relevant to a 12-year-old today in five or six years, and if you are going to look forward, I think they are going to get information from other places and other sources," he said.
 
Nick Sherwin is not worried. He just wants to reach everyone who likes his style of music with the help of the Internet.
 
And that's the VOA Learning English Technology Report. For more technology stories, go to our website putclub.com. Give us a like on the VOA Learning English Facebook page. Follow us on twitter at VOA Learning English. I'm Jonathan Evans.
 
本文来源于普特论坛[report整理] SENEWS-2014-06-23

这里是美国之音慢速英语科技报道。

科技为音乐产业带来了重大变化。音乐爱好者可以在网上试听和购买音乐。还能看在线观看自己偶像的演唱会。音乐制作人和业内人士利用社交媒体来实现和增加公众的兴趣。
 
Nick Sherwin是Suburban Skies乐队的创始人。他说,二十一世纪的科技允许了乐队决定自己的未来。
 
 “社交媒体简直太棒了,它们的存在让你能够自己掌控一切而不用签约唱片公司,自己做唱片,很自由。”
 
Sherwin还说,网络和社交媒体为音乐人提供了机会。他说,这种新的成功方式为用户提供了更多的体验。
 
“最重要的东西还是内容。你得有自己的歌,视频。。但是我认为最重要的还是建立自己的品牌和名声,”Sherwin说道。
 
音乐产业的业内人士在加州洛杉矶的国际会议上讨论了这个产业的未来。他们表示,随着唱片销量在美国的下降,音乐人会选择全国巡演。
 
Rob Light是一家创意经纪公司的音乐总监,他说:“艺人现在收入的主要来源就是现场演出。”
 
随着现场演出的兴起,各大音乐节也跟着多了起来。这些活动都会在社交媒体上做广告。
 
Pasquale Rotella是Insomniac公司的负责人,这个公司在某些国家举办过电子舞曲音乐节。
 
Rotella说:“有些人在自家的卧室做好了音乐并上传到网上。他们可以通过这种方式来吸引粉丝,也不需要任何人的帮助。同样的,这种方式也加速了舞曲的发展。”
 
Bob Pittman是Clear Channel Communications广播公司的负责人。他说,音乐爱好者还是会收听广播,尽管也有其他的方式去搜寻音乐。他还说,70%的美国人表示他们是从广播里听到了新歌。
 
但是Rob Light表示,广播将很快成为过去。
 
“我不认为广播五六年后依然受欢迎。如果你往前看,我相信人们可以从其他的途径和渠道来获取信息。
 
Nick Sherwin却并不担心。他只希望通过网络让喜欢这种类型音乐的人听到它。
 
这里是美国之音慢速英语科技报道。想了解更多,请登录我们的网站putclub.com。如果你喜欢这个节目,请到我们的脸上点赞,也请关注我们的推特。我是Jonathan Evans。


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