Facebook has quietly released an app called Lasso that lets users create fun, short videos designed to compete with TikTok, the viral 15-second video app, which is known as Douyin in China.
Lasso is Facebook's latest bid to win over teens, which the large social media platform has lost its hold over. In 2018, only half of teens say they still use Facebook, compared to in 2014, when 71 percent of them said they did.
It is said that, on Lasso, users can record themselves dancing and lip-syncing to music, similar to what they can already do on TikTok. The app also lets users record short clips. It's available on iOS and Android.
Facebook said: “Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We're excited about the potential here, and we’ll be gathering feedback from people and creators.“
You can sign in to Lasso through Instagram or create an account using Facebook. However, you'll have to authorize the app to allow access to your profile page, photos, and videos. After that's set up, you’re free to scroll through tons of short videos that autoplay as you pass by them. But you're also unable to make your profile private.
Still, like Facebook Watch, Lasso might be a couple of years late. Bytedance's TikTok has been around since 2016.
Facebook has been oddly quiet about Lasso’s launch, with no official statement on its website.