卖袜子也能发家致富?还有点小感动

作者:admin

来源:

2018-9-21 10:10

卖袜子也能发家致富?还有点小感动

00:00

After graduating from high school, many young people are excited to go off to college. But not all. Some may want to skip college and jump right into a business.

高中毕业之后,很多年轻人会迫不及待地想进入大学。但并不是所有人都这样想。有些人也许想跳过大学这一步,直接开始工作。
That was the case with John Cronin from Long Island, New York. He did not dream of going to college. He dreamed of going into business with his father. But they did not know what kind of business.
John Cronin就是其中的一元。这个来自纽约州长岛的大男孩并没有上大学的梦想。他的梦想是跟父亲一起做生意。
John Cronin told Money magazine that he thought about starting a food truck. But, there was one problem. Neither he nor his father can cook.
John Cronin告诉《财经杂志》,他曾想过经营一辆餐车,但问题是,他和父亲都不会烹饪。
After some thinking, the father-son team decided to go into business making a product the younger Cronin loves: socks!
思考了一段时间后,父子俩决定开始自己做东西卖,卖的就是John小时候最喜欢的:袜子!
Mark, John’s father, says his son has always loved colorful, wild socks. So, they created John’s Crazy Socks Company.
John的父亲Mark说,John一直很喜欢颜色丰富,图案夸张的袜子。于是乎,他们共同创造了一家叫做“John的疯狂袜子“的公司。
“John’s Crazy Socks Company”的图片搜索结果
The younger Cronin explains what he loves about his work.
John向我们解释了他为什么喜欢自己现在的工作。
"I want to sell crazy socks. Why socks? Because it's fun, it's colorful. I like to be creative, and I want to see wonderful things here.“
“我喜欢卖这些看起来有点夸张的袜子。为什么是袜子呢?因为很好玩,颜色很丰富。我喜欢创新,而且我想看到这些有趣的东西。“
(Mark) "You're a talented guy!"
父亲:“你很有天赋!“
(John) "Yes, I am."
John:“那是那是。“
John was born with Down Syndrome, a genetic disorder that causes learning disabilities and developmental delays. But that has not stopped him from gaining major success in the business world.
John一出生就患有唐氏综合症,这是一种遗传疾病,它会造成学习障碍以及发育迟缓。但这并没有阻止他进军商界,成为商业大佬的脚步。
Since launching John's Crazy Socks, father and son have been crazy busy making crazy money. But their business also helps others with disabilities.
自从袜子公司成立以来,父子俩就忙得不可开交,钱当然也是滚滚而来。但他们的公司除了盈利,还帮助了其他残障人士。
“We've been able to create 35 jobs —18 of those are held by people with differing disabilities. We've raised over $135,000 for our charity partners.“
“我们创造了35个工作岗位,其中18个是由残障人士来做。我们总共为跟我们合作的慈善组织筹集了超过13.5万美元的捐款。“
The father and son divide the duties of the business.
父子俩在生意上也是有分工的。
“John’s Crazy Socks Company”的图片搜索结果
John works on sock design but he is also the face of the company. This means he represents the company on its advertising used to help sell the product and on the packaging of the product. Mark takes care of the books, managing money, supplies and hiring.
John主要负责袜子的设计和门面担当。也就是说,他作为公司的形象代言人,会出现在广告和包装上,用以宣传和出售袜子。而他的父亲Mark则负责管理书籍和资金,产品的供给以及负责招聘事宜。
John and Mark try to make each sock purchase personal. So, they hand-carry orders to customers in the Long Island area. But for those who live farther, John sends a personal note with each order he sends.
父子俩尽量每一个订单都亲力亲为。因此,对于在长岛地区的消费者,他们都是亲自送货。但是对于距离较远的消费者,John也会附上亲自制作的小便签。
(Mark) "What's our mission?"
父亲:“我们的宗旨是什么?“
(John) "Our mission is to spread happiness."
John:“我们的宗旨是传递快乐。“
(Mark) "Our customers are happy. We have over 10,000 online reviews — 96 percent of those are five-star reviews — and we've done a lot of work, a lot of business. We've shipped over 115,000 orders and earned over $4 million in revenue."
父亲:“我们的消费者很满意。我们在网上已经有超过1万条的评论,其中96%的人都给了五星好评,我们确实做了很多工作,也卖出了很多袜子。我们发货了超过11.5万件的订单,有了超过4百万美元的收益。“
Five percent of John's profits goes to the Special Olympics. The company also gives to the National Down Syndrome Society and the Association for Children with Down Syndrome.
他们把利润的5%捐给了特殊奥林匹克运动会,他们还为国家唐氏综合症组织和相应的儿童协会提供了资金捐助。
John Cronin is living his dream; spreading happiness, one pair of crazy socks at a time.
John现在在实现他的梦想,用每一双袜子传递快乐。