Lesson 1 - Starting a Meeting
Alex: On behalf of Vision Corporation, I’d like to call this meeting to order. This is a meeting of some of the key players in our company: our top managers. Our purpose this morning is to hear a presentation about a new initiative for outreach and marketing, and to discuss this plan with all of you.
This is a presentation that all of us have looked forward to. This initiative marks a new milestone in the evolution of our company. First, it serves as an assessment of where our company is now in terms of communicating its message to its customers domestically and abroad. Furthermore, this plan has the potential to drive our company forward by transforming our corporate outreach and marketing strategies.
We are delighted that all of the major contributors to this initiative are here today. They will use their unique perspectives to talk about the current state of affairs in terms of outreach and marketing, give details about the new proposed initiative, and outline the path for implementation.
to call a meeting to order – to officially begin a meeting
* Mr. Powell always calls his meetings to order at exactly 8:05 a.m.
key player – important team members; people who are very important in a project or business
* Gavin is a key player in that organization, because he is the only person who understands the software program.
purpose – reason for existing; why one does something
* My purpose in applying for this job is to find interesting work in a national technology company.
initiative – program, idea, or project, usually to improve a situation; to use a new approach to do something
* That organization has an initiative to give free breakfasts to every poor child in the city.
outreach – communication with people outside of an organization or business
* The university has an outreach program that teaches farmers to use less water.
marketing – a plan for making other people want to buy a product or service
* The bank’s marketing strategy includes giving customers free coffee when they come into the office.
to look forward to (something) – to anticipate something; to be excited about something that will happen in the future; to be eager for something to happen
* Saji hasn’t had a vacation in five years, so he’s looking forward to his trip to San Francisco this summer.
to mark – to note when or where something occurs; to record something
* Today marks our 10-year wedding anniversary, and I’m glad our friend and family can be here to celebrate it with us.
milestone – a small accomplishment or achievement that is part of a larger project or goal
* Earning a high school diploma and undergraduate degree were major milestones for Larry, who has always wanted to earn a Ph.D.
evolution – development over time, usually of something that begins small or simple and changes to something bigger or more complex
* The evolution of the legal system in the United States has taken centuries.
assessment – evaluation of one’s progress in doing something
* The army’s assessment of soldiers’ health includes their running speed and their strength.
in terms of – regarding; with reference to; related to
* The company has the highest sales in the country, but in terms of the number of employees, it is very small.
furthermore – in addition; also
* Building a new hospital is a good idea because it will bring better health care to the people who live in our city. Furthermore, building costs are very low now.
to drive (something) forward – to help something progress and become better
* Communication technology was driven forward by the Internet in the 1990s.
to transform – to change something in a big and important way
* Opening an international airport transformed the city into an important business center.
perspective – point of view; a way of looking at something
* Danitsa grew up in Eastern Europe, so she has a different perspective than we do about politics in that part of the world.
current state of affairs – the way that things are today; the status of something at the moment
* The current state of affairs is that all of our best employees are leaving because they can make more money at other companies.
to outline – to briefly describe the main points of an idea or plan
* When people don’t have time to read a report, they sometimes ask their assistants to outline the most important ideas.