Hannah: Thanks, Shawn. Each of the eight focus groups we spoke with had 10 to 12 participants who are users of the product, although not necessarily the one offered by Vision Corp. In this table, you can see that the proportion of people who use your company's product compared to the total market is fairly small, at only 13%. This, of course, means your competitors have a big leg up on the market with over 85%.
We asked participants what kinds of things they look for when deciding which product to buy. Let me walk you through this chart with my laser pointer. You can see that the most important features are listed alphabetically under the header, "Important Features." Unfortunately, your current product has only one of three most sought-after features.
That may be one important reason why more customers aren't buying your product.
Finally, take a look at this bar chart, which shows how your product's features stack up against those of your competitors. Your product has good "affordability," but the truth is that your customers aren't that concerned about price. You could easily raise your prices and use the extra money from sales to better match your product with what customers are looking for.
proportion – a part of something larger; a section or segment of a whole
* A large proportion of college students get some money from their parents each month.
a leg up – an advantage; something that helps someone
* Joshua has a leg up in getting a job because his parents know almost everyone in this town.
to walk (one) through (something) – to explain something to someone in detail; to help someone understand something step by step
* Carolina walked us through the process of buying a home, and now we understand it much better.
chart – a square or rectangular visual or picture with information used for reports and presentations
* This chart shows how we spent our money last month.
laser pointer – a small machine held in one's hands that, when pushed, has a red light that can be used by the speaker to point at objects on a screen
* Since the chart can be confusing, I would suggest using a laser pointer during your presentation to explain the different parts
alphabetically – in order from A to Z; in the order of the alphabet
* Phone books list people's last names alphabetically.
header – a word or phrase (usually the name of the category) at the top of a column in a table
* This table's headers include "price," "style," and "model number."
sought-after – desired; wanted; looked for
* That computer game is one of the most sought-after Christmas gifts for young boys.
to stack up against – to compare with something
* Before buying a new car, it's important to know how it stacks up against similar cars made by other companies.